Reconnect, Refocus

by Joy Keller on Jun 01, 2006

Target your programming on helping participants discover their inner fitness enthusiast.

In an effort to teach children the importance of fitness at an early age, Bally Total Fitness offers Bfit Family Fitness. This 8-week “creative play fitness program” targets 8- to 12-year-olds and their parents. A 45-minute class includes games, circuit training exercises, yoga and Kwando®.

Indoor cycling and yoga flow as one class in Cy-Yo. This “1-hour holistic cardio workout” begins with a 10-minute yoga flow warm-up, followed by a 40-minute indoor cycling class and 10 more minutes of yoga to refocus and create “positive energy in the body.” During the cycling portion, participants pay particular attention to energy centers, visualization techniques and breathing patterns.

IDEA member Linda Ciotola teaches Core Challenge at Island Athletic Club in Kent Island, Maryland. The flier entices readers to “discover the benefits that golfer Tiger Woods, Redskin’s lineman Ray Brown and ... pitcher Curt Schilling have been talking about!” “Basically this is a kickboxing class combined with standing Pilates work, using Pilates breathing and the [abdominal] ‘scoop’ synchronized with the exhalations,” Ciotola says. “The emphasis is on core stabilization throughout the class. It’s lots of fun and a good workout.”

Revolution Fitness Center in La Jolla, California, provides kids a lesson in function and fun with Fun-Tional. The class helps kids ages 5–12 improve their strength, endurance, agility, flexibility, speed and confidence. The pint-sized participants use stability balls, medicine balls and various body-weight exercises. The focus, according to the company’s website, is on “training movements and not isolated muscles.”

Participants access their own natural flow in Total Rhythm. Robert Wallace tapped into his African dance and percussion background to create a program that combines “tall, standing drums ... dance and fitness moves, stretching, chanting and clapping.” The result, according to the Total Rhythm website, is a “dynamic body and soul workout [that] reconnects students with their natural rhythm.”

sharing the buzz

Have you heard of a creative new class? Drop us a line and share the buzz. Send an e-mail, a letter or a fax detailing the class. We’ll be publishing your ideas in upcoming issues.


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About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master. Joy joined IDEA Health & Fitness Association in 2002, and brought with her a wealth of information about how to fine-tune communication channels, after having spent her formative career years specializing in business-to-business journalism. Before she even graduated with honors from the respected University of Georgia journalism school, Joy was offered a job at one of the most successful trade publishing companies in the southeast, Shore Varrone, Inc. She made her mark in the automotive aftermarket industry as a creative thinker and journalist with an intuitive knack for researching and understanding niche audiences. Joy has worked on several titles, including Auto Trim & Restyling News, Truck Accessory News, Digital Output Magazine, Retail & Construction News, Miata magazine, Ford Racing, and many more. Her passion, however, lies with health and fitness. She was the associate editor of ACE Certified News while working at the American Council on Exercise, and transitioned that publication from a newsletter to a magazine. She has enjoyed 17 years at IDEA, where she has launched several publications, including the award-winning Inner IDEA Body-Mind Spirit Review, IDEA Pilates Today and IDEA Fit Business Success. Joy is a content creator and media 2.0 advocate who takes pride in discovering the unique information needs of qualified audiences, and she is dedicated to serving those needs while following the highest available standards.