Experts share their preliminary experience with the newest set of fitness facility employees.
The Zers are coming! The Zers are coming!
Just when you thought you were finally up to speed with millennials, it’s time to look ahead to the next group, “Generation Z”—roughly defined as those born from the late 1990s to the early 2010s. Some sources use birthdates beginning with the mid-1990s or earlier (Williams 2015; Sparks & Honey 2014). Generation Z is on trend to outnumber millennials by nearly one million, according to census data compiled by Susan Weber-Stoger, a demographer at Queens College (Williams 2015).