On-Demand and App-Based Training: Getting Clients via Smartphone

by: Shirley Archer, JD, MA

Fitness Technology

Apps and online tools streamline the process of clients finding the right fitness pro at the right price in the right location.

The on–demand economy—featuring Uber–style personal fitness training—is here. While app platforms vary in structure and locale, they share a common thread: on–demand connection with fitness experts. On–demand mobile commerce attracts more than 22.4 million consumers and $57.6 billion in spending annually, with $8.1 billion going to health and beauty services that include fitness training, Harvard Business Review reported in April 2016.

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Fitness Journal, Volume 14, Issue 2

© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Shirley Archer, JD, MA

Shirley Archer, JD, MA IDEA Author/Presenter

Shirley Archer, JD, MA, is the 2008 IDEA Fitness Instructor of the Year and is IDEA's mind-body-spirit spokesperson. She is a certified yoga and Pilates teacher and an award-winning author based in Los Angeles, California, and Zurich, Switzerland. Two of her books, The Walking Deck and The Strength and Toning Deck, are now featured as iPhone apps. Contact her at www.shirleyarcher.com.