Millennials Prefer “Activacations”

by Ryan Halvorson on Dec 12, 2017

Making News

According to a recent survey produced by, most millennials prefer to lift weights instead of piña coladas while on vacation. Savvy fitness professionals can leverage this information when marketing and promoting programs to this demographic.

The survey received responses from more than 8,400 people across 28 countries and determined that exercising on holiday is a priority for 80% of millennials. Sixty-six percent of baby boomer respondents share that sentiment. Many millennials reported that they’re willing to forgo “top-notch” food, relaxation, sightseeing and alcohol in favor of physical activity. They tend to choose hotels based on health- and fitness-related amenities like high-quality gyms, personal trainers and healthy food menus. The data also showed that more than half of the respondents see celebrities and social media influencers as primary inspirations for taking fit vacations.

What types of activities do millennials want to try? Pictured above are some of the survey’s findings.

Want more from Ryan Halvorson?

Fitness Journal, Volume 15, Issue 1

Find the Perfect Job

More jobs, more applicants and more visits than any other fitness industry job board.

© 2018 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Ryan Halvorson

Ryan Halvorson IDEA Author/Presenter

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.