Media Morsels

by Joy Keller on Nov 01, 2006

Colorado Curves® franchise owner Carole Bergeman is forging into new territory. Two years ago, after updating her exercise equipment, Bergeman was unsure what to do with the older machines. A friend’s daughter suggested she donate them to a local women’s correctional facility, and the Canon City prison fitness program was born.

The program offers a true incentive for its 135 participants, who are denied access if they break prison rules. This is the first prison project of its kind, and according to Jim Abbot, facility warden, it has been tremendously successful. “It makes [the women] feel and look better, and when that happens, they are better inmates,” he says. Bergeman also offers an “after-care” program that waives initiation fees for “graduates” of the Canon City program upon release from prison. Other Curves franchisees in the area have extended the same offer.

Americans aren’t the only population with a serious weight problem. According to an editorial in the August issue of the British Medical Journal, the Chinese are becoming overweight and obese at an alarmingly fast rate. A 2002 national nutrition and health survey showed that 14.7% of people in China were overweight and another 2.6% were obese, which translates to about 184 million overweight and 31 million obese. Data also showed that the prevalence of overweight and obesity in children ages 7–18 increased 28 times between 1985 and 2000 and obesity increased four times. Professor Yangfeng Wu from the Chinese Academy of Medical Sciences in Beijing attributed these developments to a combination of factors, including changes to traditional diet and reduced levels of physical activity.

Source: FortWayne.com, The News-Sentinel,

“Fitness program helps female prisoners develop body, mind and spirit,” by Carol McGraw.

Want more from Joy Keller?

Fitness Journal, Volume 3, Issue 10

Find the Perfect Job

More jobs, more applicants and more visits than any other fitness industry job board.

© 2006 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master. Joy joined IDEA Health & Fitness Association in 2002, and brought with her a wealth of information about how to fine-tune communication channels, after having spent her formative career years specializing in business-to-business journalism. Before she even graduated with honors from the respected University of Georgia journalism school, Joy was offered a job at one of the most successful trade publishing companies in the southeast, Shore Varrone, Inc. She made her mark in the automotive aftermarket industry as a creative thinker and journalist with an intuitive knack for researching and understanding niche audiences. Joy has worked on several titles, including Auto Trim & Restyling News, Truck Accessory News, Digital Output Magazine, Retail & Construction News, Miata magazine, Ford Racing, and many more. Her passion, however, lies with health and fitness. She was the associate editor of ACE Certified News while working at the American Council on Exercise, and transitioned that publication from a newsletter to a magazine. She has enjoyed 17 years at IDEA, where she has launched several publications, including the award-winning Inner IDEA Body-Mind Spirit Review, IDEA Pilates Today and IDEA Fit Business Success. Joy is a content creator and media 2.0 advocate who takes pride in discovering the unique information needs of qualified audiences, and she is dedicated to serving those needs while following the highest available standards.