Is Advertising on Social Media Worth the Cost?

by: Amanda Vogel, MA

Profit Center

How to make paid promotions work for you.

Remember social media 5 or 6 years ago? A lot of people thought of Facebook and Twitter as “free advertising” hubs for companies and entrepreneurs, because it was easier back then to gain attention with your posts (Snapchat and Instagram were just getting started at that time). If you were committed to posting decent content, you could expect ample clicks, likes, replies, etc. Now, however, times have changed.

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Fitness Journal, Volume 14, Issue 6

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About the Author

Amanda Vogel, MA

Amanda Vogel, MA IDEA Author/Presenter

Amanda Vogel, MA human kinetics, is the owner of ActiveVoice.ca, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA. Specializing in group fitness, Amanda holds indoor cycling certifications from Schwinn and Keiser. In addition to blogging at FitnessTestDrive.com about fit tech, workout gear and exercise clothes, she writes for popular magazines, including IDEA Fitness Journal, ACE Certified, Best Health and Reader’s Digest. Find her on social: @amandavogel on Twitter and @amandavogelfitness on Instagram.