Intense Focus

by Joy Keller on Nov 01, 2005


Research your members' needs and create a special class just for them.

East Side Athletic Club in Clackamas, Oregon, offers Karma Kidz yoga class to its littlest members. In this special brand of yoga, children ages 3–6 imitate animals and play games that include creative expressions and “freeze” dancing. “The class is full with 14 children,” says IDEA member Selena M. Moffitt, group fitness coordinator. “Our instructor has the patience of an angel! The kids seem to enjoy themselves, and I have had many compliments from parents. We hope to see the children benefit from yoga as they grow!”

Moffitt says the club is also offering a yoga class for kids between the ages of 7 and 11 called Karma Tweenz, that focuses on building positive self-image, balance, flexibility and mind-body awareness.

Patricia Moreno teaches IntenSati at Equinox Fitness Club in New York. The workout begins with a “mindful meditation” in which participants set personal goals or intentions. This is followed by a “cardio lower-body blast,” which features exercises that “reshape the lower body while keeping the heart rate at a fat-burning level.” Next, a series of lower-body yoga postures focuses on flexibility and balance. The class comes full circle and ends with a guided meditation.

Men’s Cycle has a faithful following at Pilates Body by Valentin in Dublin, California. Six to eight men regularly attend this Pilates class, which has its roots in an indoor cycling group. According to Valentin, who owns the studio and is also an instructor, participants are “dedicated students with the knowledge of Pilates traditional terminology and Pilates contemporary moves.”

Class includes a light cardio warm-up on the jumpboard with a variety of footwork, single leg work, abdominal exercises and specified choreography. The moves emphasize hip, knee and foot alignment, which is an important aspect of cycling training. Then the focus moves to core stabilization using various pieces of equipment, including a tower, reformer and combo chair. The hour-plus class ends with stretches for the lower back and hamstrings. “It often takes a while for the guys to position their bodies and legs into the correct positions, but they realize the benefit,” Valentin says.

Lake Norman YMCA in Charlotte, North Carolina, gives members a taste of two worlds with Wind and Warrior. This class begins with a 40- to 45-minute indoor cycling journey “to explore your cardiovascular limits” and ends with a 45-minute yoga class.

Sharing the Buzz

Have you heard of a creative new class? Drop us a line and share the buzz. Send an e-mail, a letter or a fax detailing the class. We’ll be publishing your ideas in upcoming issues.


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About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master. Joy joined IDEA Health & Fitness Association in 2002, and brought with her a wealth of information about how to fine-tune communication channels, after having spent her formative career years specializing in business-to-business journalism. Before she even graduated with honors from the respected University of Georgia journalism school, Joy was offered a job at one of the most successful trade publishing companies in the southeast, Shore Varrone, Inc. She made her mark in the automotive aftermarket industry as a creative thinker and journalist with an intuitive knack for researching and understanding niche audiences. Joy has worked on several titles, including Auto Trim & Restyling News, Truck Accessory News, Digital Output Magazine, Retail & Construction News, Miata magazine, Ford Racing, and many more. Her passion, however, lies with health and fitness. She was the associate editor of ACE Certified News while working at the American Council on Exercise, and transitioned that publication from a newsletter to a magazine. She has enjoyed 17 years at IDEA, where she has launched several publications, including the award-winning Inner IDEA Body-Mind Spirit Review, IDEA Pilates Today and IDEA Fit Business Success. Joy is a content creator and media 2.0 advocate who takes pride in discovering the unique information needs of qualified audiences, and she is dedicated to serving those needs while following the highest available standards.