In the Home Stretch!

by Peter Davis, CEO and Kathie Davis on Oct 01, 2011


IDEA is coming to the end of an exciting fitness conference and convention year. We are about to put on our third fitness event of the year and are feeling the elation of being in the home stretch while simultaneously feeling a bit wistful that it’s all winding down.

In February, the IDEA Personal Trainer Institute™ in Alexandria, Virginia, sold out for the third consecutive year. What a fantastic slate of education it presented for attendees! Right now, we—and everyone on staff—are still reeling from the supercharged atmosphere of the IDEA World Fitness Convention™ in mid-August. Finally, in just a week or so, we will be on-site at our mind-body-spirit-themed Inner IDEA® Conference in La Jolla, California—right in our backyard. We definitely need the peace and calm of that event—this year unfolding at a tranquil oceanfront resort—to fully ground us after such a whirlwind year.

To simply mention IDEA World and move along in our message is not possible. It was such an incredible mix of quality education, special events within the main fitness event, motivated attendees, all-star presenters and sharing of product knowledge in the Fitness & Wellness Expo that it’s hard to know where to start. Any time you get 5,000 fitness professionals under the same roof, you know it’s going to be magic! Our editors have put together a dazzling feature this issue called “Zero Regrets,” which comes as close to capturing the excitement of the fitness event in words and photography as it possibly can.

Again, we want to thank our wonderful keynote speakers—Daniel Amen, MD, and Apolo Ohno (pictured above)—for making all of us smile, laugh and probe our minds and hearts more deeply with their unabashed energy and zest for life. And leave it to an 85-year-old woman to bring down the house! Elaine LaLanne carried on her husband Jack LaLanne’s legacy with grace, humor and a heartwarming surprise you can read more about in our fitness event coverage. Sincere thanks to all of our staff, faculty and assistants who toiled for endless hours to take this convention to a new level.

IDEA Answers: Expert Wisdom at Your Fingertips

Do you have a question about anything industry related? Do you have a long spectrum of experience that makes you the perfect person to answer questions others may have about the industry or about health and fitness in general? If you haven’t tried it yet, be sure to check out the wealth of questions and answers at

This free, real-time question-and-answer section gives each site visitor access to the collective wisdom and experience of the entire industry. As of September 1, we had nearly 850 questions and almost 5,000 answers posted and tagged.

This live site can be an invaluable resource for everything from exercise program design to guidance on weighty career decisions from others who may have learned the hard way and can save you some grief. The networking possibilities are rich. We invite you to ask or answer a question today!

In the meantime, we hope to see you at Inner IDEA. Together, we will get ourselves centered and re-energized for the winter months, for the approaching flurry of holidays and for another exciting year of inspiring the world to fitness!

Yours in health,
Kathie and Peter Davis

Fitness Journal, Volume 8, Issue 10

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© 2011 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Authors

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is co-founder of IDEA Health & Fitness Association.

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is co-founder of IDEA Health & Fitness Association in San Diego.