IDEA® World Convention: Fitness Education at Its Best

May 18, 2017

For nearly a decade, Robyn Krueger, MS, owner of Core Synergy Fitness in Kaukauna, Wisconsin, has traveled to the IDEA World Convention in pursuit of personal and professional advancement.

"Attending IDEA World has provided me the opportunity to network with some of the best in the business and to learn from them," she says. "Through various sessions, presenters give you some of the things that have worked and haven't in their personal journeys. The conference has also [offered] me the opportunity to work on my teaching/training skills in order to provide the best learning atmosphere for my classes/clients."

"This year's IDEA World is in Las Vegas!" she says. "Who could ask for more? Thirty-five years of bringing the best from all around the world to help inspire and educate fitness professionals to really get out there and make a difference across the globe—this is truly what it is all about, and I can't wait to be a part of it."

July 19–23, Krueger and over 10,000 other fitness and wellness professionals will be in Las Vegas to absorb the best in fitness education; attend events-within-the-event, like the IDEA World Club & Studio Summit, the IDEA World Nutrition & Behavior Change Summit and the IDEA Success Academy; network with like-minded colleagues; and, of course, help IDEA ring in 35 years of industry leadership.


Unparalleled Education

IDEA World is known for its parties, networking opportunities and inspiring fitness events—however, no other fitness convention offers such variety of high-quality education led by so many of the very best in the business. Whether you're a new group exercise instructor, a veteran personal trainer, or a nutrition expert, gym manager or wellness coach, there will be plenty of career-expanding educational sessions for your needs.

IDEA World Club & Studio Summit

Do you want to learn what it takes to build a club or studio that is head and shoulders above the rest? Look no further than the IDEA World Club & Studio Summit, back for a second year. This is your chance to hear some of the most successful owners and managers in the business share their knowledge of what it takes to create a rock-solid team, implement bulletproof operating systems, enhance sales and much more.

"My experience at the Club & Studio Summit was one of the best I have had in the industry," says Leigh Henderson Pozas, owner of Total Woman FitZone in Bakersfield, California. "I was in the midst of rebranding my flagship club and entering the second year of a new club and concept. The speakers touched on things that I had thought of but had not put into action. After the event, I went home with an action plan and actually put it into place immediately."

Pozas plans to return this year to learn more ways to help her studios thrive.

"As owner and trainer/instructor, it is my job to constantly motivate, inspire and service our members and staff. It is great to go to a place where I can be motivated, inspired and serviced! I wouldn't miss it for anything."

Check out for a detailed look at this year's stellar lineup.


IDEA World Nutrition & Behavior Change Summit

If last year's inaugural IDEA World Nutrition & Behavior Change Summit was any indication, fitness and wellness professionals are hungry for ways to boost client success through food and behavior change. This year, the summit is serving up a double helping, with 2 days of eye-opening workshops on subjects like nutrition research, motivational interviewing, food addiction and what it really takes to help clients adopt healthy behaviors for the long term.

This year boasts a fresh selection of experts ready to provide even more health improvement tools, plus thrilling live cooking demonstrations from world-renowned chefs.

To learn more about what top researchers, behavior experts and chefs will share at this year's fitness event, visit

Specialty Sessions

Becoming an expert in a specific niche—like kids' fitness, female training or athlete conditioning—is a sure-fire way to stand out from the crowd and increase demand for your services. And as consumer needs become more varied, it's a good idea to possess knowledge of specific populations. IDEA World can satisfy the needs of all fitness professionals who want to learn more about targeted topic areas. Here's a sampling of sessions that will focus on specific populations:

  • Functional Circuits for Older Adults with Cody Sipe, PhD
  • Smarter Exercise for Smarter, Fitter Kids! with Brett Klika
  • Complete Program Design for the Obese/Overweight Client with Brian Richey
  • Water Training for Athletes with Tatiana Kolovou, MBA
  • Fat-Loss Programming for Your Female Clients, by Perform Better® with Rachel Cosgrove
  • NASM®: Challenges and Training Solutions for Gen-X Clients with Fabio Comana, MA, MS
  • Safe Nutrition and Training Guidance for Your Diabetic Clients with Sally Hara, MS, RDN, CSSD, CDE

The entire selection of sessions can be found at

Party Like a Rock Star at the Viva IDEA World Party

When packing for IDEA World, don't forget to include your dancing shoes, because this year's attendee party will be one for the books. In true Vegas style, IDEA's 35th anniversary celebration will be big, bold and glamorous. Glitzy showgirls will greet you at the door, setting the mood for a night of fun and excitement. Once inside the ballroom, you'll make unforgettable memories with your fellow revelers at the Vegas-themed photo booth. Celebrity impersonators like Marilyn Monroe and Elvis Presley will wander among you, waiting to snap photos with attendees. Plus, generous food and drink stations will provide plenty of sustenance before you dance the night away to your favorite hits.


The Hub of Fitness Industry Products and Trends

The IDEA World Fitness & Nutrition Expo is a one-stop shop featuring all the latest in food and fitness trends, education and programming. And that's just the beginning. The expo is also home to the IDEA World Showcase Arena—with signature workouts led by Tony Horton and other fitness celebrities—as well as the brand-new IDEA World Mega Circuit.

"Integrating 20 innovative products, the IDEA World Mega Circuit is an exclusive special event, led by top-notch educators, that will push your limits and educate you on how to put together never-before-thought-of and highly effective circuit training sessions," explains Kellie Kaseburg, IDEA's senior director of fitness events. "This is the future of circuit training."

Continuing its expansion, the expo's Nutrition Pavilion is expected to showcase snacks and food options from more than 100 companies—up from 75 last year. Plus, the pavilion includes live cooking demos from expert chefs, the opportunity to learn about the latest innovations from top brands, and more.

Bring an extra empty duffel bag to stock up on all the nutrition, apparel, tech and equipment goodies set to fill this year's hall.

Register Early and Save!

Early-bird pricing for the full convention or the IDEA World Club & Studio Summit is $399 for members, $489 for nonmembers. Early-bird pricing for the 1-day package is $219 for members, $259 for nonmembers. Early-bird pricing expires June 9, 2017.

For more details on the 2017 IDEA® World Convention and all its programming, please see or contact the IDEA Inspired Service Team at 800-999-4332, ext. 7.


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