How to Launch a New Product

by: Aileen Sheron

Profit Center

Do some research before investing time and money in your dream.

Have you ever had an idea for a product or service that you wanted to develop, but you didn’t know where to start? Developing a unique idea is only a small piece of the business-creation puzzle. According to the U.S. Small Business Administration (2012), about half of small businesses do not survive their first 5 years. This isn’t because there’s a shortage of great ideas and unique products. It’s because some developers become so blinded with excitement that they fail to do the necessary research on their idea’s true viability before they go full speed ahead.

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IDEA Fit Business Success, Volume 3, Issue 1

© 2019 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Aileen Sheron

Aileen Sheron IDEA Author/Presenter

An innovator and fitness entrepreneur since 1979, Aileen Sheron has starred in over thirty exercise videos and has been featured on TV, radio, and in print as a fitness expert. An international presenter and continuing education provider for over 26 years, she is the inventor of the patented OmniBall®, as well as other products, and consults on product and program development. Certifications: ACE and AFAA