New! Nutrition & Behavior Change Certificate - Earn up to 7 CECs. Use code OCT17FOOD.   SAVE 30% Now »

How to Build a Competitive Mind-Body Program

by: Lauren Bedosky

Mind-Body

Use your own innovative programming to keep members from seeking out boutique mind-body studios.

The health club industry is facing strong competition from boutique studios, particularly those that specialize in mind-body practices like yoga, Pilates and barre. “Boutique studios represent the fastest growing business segment of the fitness industry,” declares Stephen Tharrett, co-founder with Mark Williamson of ClubIntel.

Member Only Article

Already a member? Log In
This full article is available only to certain IDEA member levels. Upgrade or become a Program Director or Business Member today to get instant access to this article and thousands others.
OR
Log in with your ideafit.com login (e-mail and password)
Log in with your acefitness.org login (e-mail and password)

IDEA Fitness Manager, Volume 28, Issue 2

© 2016 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Lauren Bedosky

Lauren Bedosky IDEA Author/Presenter

Lauren Bedosky is a Minneapolis-based health and fitness writer. She writes for a variety of trade and consumer magazines, which include Runner’s World and Experience Life. She can be reached at laurenbedosky@gmail.com.