How to Build a Competitive Mind-Body Program

by: Lauren Bedosky


Use your own innovative programming to keep members from seeking out boutique mind-body studios.

The health club industry is facing strong competition from boutique studios, particularly those that specialize in mind-body practices like yoga, Pilates and barre. “Boutique studios represent the fastest growing business segment of the fitness industry,” declares Stephen Tharrett, co-founder with Mark Williamson of ClubIntel.

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IDEA Fitness Manager, Volume 28, Issue 2

© 2016 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Lauren Bedosky

Lauren Bedosky IDEA Author/Presenter

Lauren Bedosky is a Minneapolis-based health and fitness writer. She writes for a variety of trade and consumer magazines, which include Runner’s World and Experience Life. She can be reached at