Functional Foods Come of Age

by Diane Lofshult on May 01, 2007

Functional foods continue to be all the rage these days. According to Datamonitor, an industry watchdog group, the functional food market in the United States has already reached $19 billion in retail sales—and that number is expected to grow. The FDA defines functional foods as foods and food components that provide a health benefit beyond basic nutrition.

Here’s a snapshot of some of the latest functional foods to hit store shelves this year, according to the February issue of Tufts University Health & Nutrition Letter:

Choc-Omega—Belgian chocolate boasting heart-healthy omega-3 fatty acids, made by Dynamic Chocolates

Flat Earth Chips—baked chips made from fruits and vegetables and fortified with vitamins, according to product manufacturer Frito-Lay

SoBe Life Water—flavored water fortified with vitamins C, E, B3, B5, B6 and B12, from a Pepsi subsidiary

Pure Beauty—a candy strip containing skin-healthy ingredients, such as collagen, ceramide and hyaluronic acid

Adora Milk and Dark Chocolate Calcium Supplements—supplements that combine candy with calcium to boost mineral levels

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About the Author

Diane Lofshult

Diane Lofshult IDEA Author/Presenter

Diane Lofshult is an award-winning freelance author who specializes in nutrition and weight management topics. She is the founder of In Other Words, an editorial consulting firm based in Solana Beach, California. Reach her at