Fortify Your Purpose, Bolster Your Business!

by Ryan Halvorson on Dec 16, 2016

Take your personal training business to greater heights! Whether you're new to the industry or a seasoned vet, whether you work directly with clients or run the club or studio, the 2017 IDEA Personal Trainer Institute is a must-attend fitness event.

Each year, IDEA’s programming department scours the earth looking for the most respected, most innovative education and experts so that personal trainers and managers can learn top tips, skills and strategies to build and grow fulfilling careers. Here’s a small sample of the topics you can expect to learn about this year:

  • Technology has become a major player in helping personal trainers maintain contact with clients outside their three weekly sessions. In “How to Use Technology to Change Your Clients’ Behavior,” presenter Clifton Harski, director of training and global head coach for Fitwall, will share his insights on the top tools available and which are most appropriate for each type of client. Here’s one way he keeps clients adherent outside of scheduled sessions: “They set an alarm to go off a few times per day that alerts them to move in a way that they determine (walking, stretching, brief exercise, foam roller, etc) and mark it off a to-do list on their smartphones.” He then discusses the experiences with clients during a subsequent meeting, to enhance accountability.


  • Investing in equipment can be expensive. But Shari Kalkstein, CSCS, owner of Fortify Your Frame, says you don’t need the latest and greatest to provide clients with fun, challenging workouts. “I'm a business of one and don't have a budget for lots of ‘toys,’” she says. “However, I like a variety when I work with my older clients.” If she’s looking for new tools to add to her toolbox, Kalkstein can be found roaming the aisles of her local dollar store. She’ll share some of her finds in the session “Budget-Friendly Tips for Creative Trainers.” “One of my new favorite core activities is done with a beach ball. I'll be using videos of my clients using these dollar store items.”


  • A strong social media presence may be a necessary component of a profitable business, but not everyone makes the right choices when sharing content. One of the biggest mistakes entrepreneurs can make is to focus content on themselves and not the customer, says Vito La Fata, founder of Fitness Profit Systems. “They send promos and post class updates, etc., but, they don’t actually deliver . . . helpful and useful content with the intention of serving their ideal avatar,” he says. Baffled about what to post? In “Social Media Content Made Easy,” La Fata will clear up the confusion and provide attendees with the step-by-step process he uses to produce attractive, engaging content.
  • These sessions only scrape the surface—the education well at IDEA Personal trainer Institute is deep, and there is much you can pull from to expand your knowledge base and grow your business. From exercise science to marketing, there’s something for everyone:


    Coaching Strategies

    • Use Advanced Interviewing Strategies for Targeted Results
    • Communicating With Your Female Clients for Breakthrough Results
    • Discover Your Inner Coach
    • The Other 165—Habit-Based Coaching for Long-Term Success

    Specific Populations

    • Training Active Boomers—From Prehab to Rehab
    • New Ideas for Training Generation X Clients
    • Smarter Exercise for Smarter, Fitter Kids!
    • Training the Female Client—How Hormonal Changes Influence Program Design
    • Complete Program Design for the Obese/Overweight Client, Updated for 2017

    Financial Freedom

    • How to Attract More Clients and Make More Money
    • The Productivity Plan—Align Purpose With Passion to Create Profit
    • Get Financially Fit in Three Easy Steps!
    • How to Double Your Sales in 6 Months (or Less)!
    • Top Sales and Marketing Tips to Grow Your Training Business Now!


    Conference Highlights

    Top-level education is only part of the overall IDEA Personal Trainer Institute package. Aside from choosing among more than 100 sessions, you will have the potential to earn up to 21 CECs (earn up to 8 additional CECs with preconference sessions); share stories and make new friends (or even recruit new employees!) during social and networking opportunities; and score deals on education and equipment offerings from your favorite companies.

    Check out these two can’t-miss fitness events:

    • At Thursday night’s Opening Session, “How to Transform Your Passion Into Financial Freedom,” Rick Mayo, founder and CEO of Alloy Personal Training Center and Alloy Personal Training Solutions, will share everything he’s done to create and license a wildly successful business model and live the life he’s always dreamed of. “I've owned and operated my brick-and-mortar gym since 1992,” Mayo says. “I will provide the audience with some of my most effective actionable items that they can take back to their businesses and implement on Monday!”
    • At Friday night’s Networking Happy Hour, you'll have the chance to mix, mingle and build solid connections with fellow attendees and fitness conference sponsors.

    Stay relevant and help boost your business by attending one of the most exclusive fitness education events in the country. Don’t procrastinate! Space is limited, and this fitness event sells out—register early!

    Photography by Len Spoden.



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    About the Author

    Ryan Halvorson

    Ryan Halvorson IDEA Author/Presenter

    Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.