Empowered Entrepreneur: The Ups and Downs of Crowdsourcing

by Pete McCall, MS on Jul 25, 2018

Empowered Entrepreneur

How did two fit pros get creative with funding?

Fitness professionals often find themselves immersed in the creative process as they conceive new ways to get people moving. Whether they’re dreaming up novel equipment ideas, developing entire programs or planning the perfect playlist, ingenuity often ties in to inspiration and sweat. What if, during this creative process, an idea is birthed that might just work for the mass market? Many people are stars at running a fitness business, but what does it take to bring an idea to market? One big barrier is access to financial resources.

Funding is not an issue for those lucky enough to have a rich uncle or other benefactor. However, for the majority of budding fitness entrepreneurs, access to capital is a major hurdle. Thankfully, in recent years crowdfunding—through services such as Kickstarter or Indiegogo—has helped people raise enough capital to introduce a new product or increase the manufacturing of an existing one.

Greg Nigro

On this episode of Empowered Entrepreneur, two fitness professionals share how they used crowdfunding services to get the money they needed to add fuel to their success. The first guest, Greg Nigro, vice president of sales and a founder of Terra Core Fitness, shares how the company used a crowdfunding campaign to expand its existing product line and pivot directions.

Derek Mikulski

The second guest, Derek Mikulski, the inventor and CEO of ActivMotion Bar, talks about how he used crowdfunding to expand his production capabilities.

If you’ve had an idea for the perfect fitness business but weren’t sure how to get it off the ground, this episode will give you powerful insights into simple steps that will take your idea from concept to completion.

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About the Author

Pete McCall, MS

Pete McCall, MS IDEA Author/Presenter

Fitness is all about having the energy and vitality to do what you want to do when you want to do it. Whether you want to add lean muscle mass, compete in an obstacle course race, earn that next pro contract or play with your kids (or grandkids) exercise can help you enjoy your life to the fullest and my role as a personal trainer is to help you achieve that potential. Host of the All About Fitness podcast, blogger (for a variety of fitness companies), public speaker and author. For the past number of years I've been an educator working for the largest personal training certifications: the American Council on Exercise (ACE) where I helped create a wide variety of education to support how fitness professionals work with their clients, and the National Academy of Sports Medicine (NASM) where I teach online courses for people preparing for the NASM personal trainer certification exam. I've had the opportunity to teach workshops to personal trainers around the world and have been quoted in numerous publications (NY Times, LA Times, Washington Post, Shape, SELF, etc...) but the bottom line is that I enjoy helping people change their lives and achieve their maximum potential through exercise. If your goal is to use exercise to enhance your life and you're in the San Diego area, then please contact me to learn how I can help support that objective.