Be the Change You Wish to See!

Mar 25, 2009


Times are tough. Or are they? For fitness professionals, the answer is mixed. Caution is the prevailing theme as instructors, trainers and business owners focus on cutting costs and adding value for clients. But many fitness pros are also notably optimistic, viewing economic uncertainty as a catalyst for creativity, innovation and positive change.

Having a healthy attitude about the economy is part of the nature of the fitness profession. IDEA members are passionate about inspiring health and wellness. You don’t just carry the message—you are the message. You are role models for positive thinking and healthy living, even when times are challenging. That’s the strength of our industry, and that’s why we’re optimistic about the future—we don’t see obstacles; we see opportunity.

We asked fitness pros to tell us about the extent of the economy’s effect on them, and what they are doing to meet the challenge. Author Mary Monroe has woven together a lively discussion with industry leaders and your fitness colleagues from around the globe on what it takes to survive—and thrive—in an era of change. Turn to her article “How to Outsmart a Tough Market” in this issue to get an idea of what others are experiencing and how they’re responding to current events. The piece is enlightening, it’s smart, and it’s a great read.

Meanwhile, how are you inspiring beneficial changes in your clients during these stressful and uncertain times? And what shifts do you need to make to succeed in a faltering economy and stay charged up yourself? You can find creative new ways to stay competitive—and motivated—at this year’s IDEA World Fitness Convention, which will focus on what you can do to create positive change for your clients and for your career or business.

The IDEA World Fitness Convention is the largest and longest-running event in the industry, with the world’s most comprehensive educational program for fitness and wellness professionals. This year’s convention will feature more than 300 educational sessions, 140 of the world’s best-known presenters, nine full-day preconference workshops, and the opportunity to earn up to 23 CECs. Extensive education in exercise and wellness programming, exercise science, and career and business development will be offered for personal trainers, group exercise and mind-body instructors, program directors and business owners. The convention also features the IDEA Fitness and Wellness Expo, one of the largest and most diverse trade shows in the industry. Attendees will have ample opportunities to strengthen their product knowledge muscles while enjoying some of the best bargains on equipment, services and apparel in today’s marketplace.

Industry professionals from more than 65 countries will participate, making IDEA World Fitness the leading multicultural fitness event held in the United States. International diversity is one of the most unique and refreshing aspects of this convention. Fitness pros from around the globe exchange ideas, experiences and solutions with each other. There is a remarkable sense of shared purpose, because—no matter what part of the world we live and work in—we all have the same goal: to help people be healthier.

We hope you will join us at this year’s event in Anaheim, California (August 12–16). For more details, please turn to the event preview, “Inspire: Be the Change at the 2009 IDEA World Fitness Convention,” or look at the rich program online at

In good health,

Kathie and Peter Davis

Fitness Journal, Volume 6, Issue 4

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