A Revamped Recipe for Reaching More Clients

by: Shannon Fable

Profit Center

How a keep-in-touch system can attract more business.

The way personal trainers are taught to get clients is not only antiquated but also ineffective in today’s marketing world. Offering free sessions and trying hard to close the deal on the first try have resulted in a lack of trust from the consumer and an uphill climb to book business. It’s time we traded in this system for a newer model.

Member Only Article

Already a member? Log In
This full article is available only to certain IDEA Member levels. Upgrade or become a Personal Trainer, Mind-Body, Program Director or Business Member today to get instant access to this article and thousands others.
OR
Log in with your ideafit.com login (e-mail and password)
Log in with your acefitness.org login (e-mail and password)

IDEA Fit Business Success, Volume 2, Issue 4

© 2018 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Shannon Fable

Shannon Fable IDEA Author/Presenter

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, is the Executive Vice President of Learning & Product Development for the FIT4MOM® franchise. For more than two decades, she has helped impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, and BOSU® as a fitness business and programming consultant. An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. Fable serves as Chair of the ACE Board of Directors and is the founder and co-owner of GroupEx PRO®, a cloud-based group fitness management tool.