On the eve of IDEA's landmark 35th anniversary and after another unbelievable year in this incredible industry, we are counting our blessings during this season of thanks and celebration. As you step into these busy holiday months, give yourself the pleasure of pausing to take stock of how many people you helped this year. It's vital that as the hands, hearts and minds leading a profession of helpers, you recognize all you've done to improve others' lives. It will warm your heart and feed your soul.
We loved regrouping with so many of you at our three fitness events this year and hearing how you are inspiring others while building your careers and businesses. True to our mandate, we are working on 2017 projects to bring you even more elevated education and success tools across our product lines. Here is a sneak peek at what you can look forward to.
Personal Trainers: Training With a Purpose
Enclosed with this issue you'll find the 2017 IDEA Personal Trainer Institute brochure. Give yourself the boost you need to enhance the success of your clients and your business by attending either IDEA® Personal Trainer Institute East, February 23–26, in Bethesda, Maryland (new location!); or IDEA® Personal Trainer Institute West, March 30–April 2, in Seattle.
Are you ready to discover the tools and strategies that today's top leaders employed to rise to the top of the industry? With session topics ranging from the latest on fascia and mobility to nutrition strategies, technology and business, IDEA Personal Trainer Institute will provide you with everything you need to become a more effective trainer and build a healthier bottom line.
Capacity is limited, so register early: Learn more at www.ideafit.com/ptrainer
2017 IDEA® World Convention: INSPIRED35!
There will be a lot more information coming out about our 35th anniversary convention July 19–23 in Las Vegas, but here is a quick look at how we are fine-tuning and improving our two newest events within the event.
IDEA World Club & Studio Summit will be an action-packed 3-day event, exclusive to IDEA World. If you are a club or studio owner or manager who wants to grow smarter, get past your business plateau, get "unstuck" and learn from the greatest in the industry, this is your must-attend event for 2017. You will discover new tools to assist you in growing revenues, streamlining operations, clarifying your mission and changing your future.
Due to its great success as a premier 1-day event this year, we have expanded the IDEA Nutrition & Behavior Change Summit to a 2-day focus on behavior change, coaching and nutrition. It will give you a whole new perspective on proven and practical models for helping clients to create powerful and lasting change.
IDEA Food and Nutrition Tips Bonus Issue!
This marks the fifth year of what has become a much-anticipated tradition—the annual bonus print edition of IDEA Food and Nutrition Tips. This year we take a deep dive into the progressive shift toward plant protein as a viable and healthy first choice in our diets; how social media influences food culture; the dozen most popular food and eating trends; and a scrumptious holiday recipe section by two amazingly talented chef-brothers who, until recently, steered the prepared foods culture at Whole Foods Market.
We and the entire IDEA Tribe are grateful to you for another great year, and we look forward to doing what we can to make you more successful in 2017. Please be in touch: firstname.lastname@example.org.
Yours in health and happiness,
Kathie & Peter Davis
Co-founders of IDEA