Facebook is one of the largest online social networking sites, with over 1.11 billion users, making it the platform of choice to reach consumers. With 71% of online adults using Facebook and 63% of those users logging on at least once a day, Facebook provides a great resource for fitness professionals to reach current and potential clients.
“Personal trainers don't have to spend all day on social media or strive to become a social media 'star,' but showing that you at least have a well-thought-out presence on social media communicates to your network that your business is current and evolving,” says IDEA presenter and social media consultant Amanda Vogel, MA.
Fitness professionals can also use social media to not only reach clients, but to expand their expertise and bring credible information to their network.
“Facebook can be a great place for personal trainers to become experts in their verticals—not only giving advice from their own portfolios, but aggregating news, workouts and more from across the industry,” says IDEA Inspired Advisor Katy Widrick. “When I work with social media clients, I often urge them to become the go-to place for people who are interested in fitness.”
Expand your online presence and make your Facebook page the go-to place for fitness information with these tools.
This free site allows users to easily design and customize different online elements. Fit pros can make their Facebook pages visually appealing with hundreds of backgrounds, graphics, fonts and images. Canva’s easy drag and drop tool makes designing easy. Users can also edit their photos to present a consistent look and feel on their page.
“Creating nice-looking images for social media is a must if you want to look professional and catch people’s attention,” Vogel says.
Share your favorite inspirational quotes and give your clients the motivation they need with eye-catching customized posts. This tool allows you to make any quote visually appealing by adding a background image and changing the font type and color. Choose from Recite This’s extensive background gallery to make your quote really pop.
Similar to Canva, this site allows you to easily edit and design photos and images. You can use filters to soften and boost your images and even to create your own photo collages. Choose from holiday themes, get access to free clip art and more.
“Canva and PicMonkey make it possible for people who don't have a lot of graphic design experience to create everything from elegant quote cards to full presentations and webinars, very inexpensively or often, at no cost,” Widrick says.
Easily manage all of your social networking platforms in one place with Hootsuite. This inclusive tool allows you to schedule messages to post from different accounts at specified times, plus allows you to add multiple users to your account to make social media management easy. You can also find out how well your content is being received with this program’s in-depth social media analytics.
"Hootsuite is invaluable for managing multiple social media accounts and platforms and for pre-scheduling content. I have my Hootsuite dashboard open on my computer all day, every day,” Vogel says.
Do you want to have a Facebook presence, but don’t have time? IDEAfit Social Poster does the work for you. Unlike other internet services where you have to spend time preloading content to drop at specified times, this unique tool takes no upkeep on your part. The IDEA team chooses current articles from its award-winning publications, healthy recipes, tips and inspirational quotes to post to your Facebook page daily. Start your free seven-day trial and see what it’s all about here.
"IDEAfit Social Poster allows fitness professionals to focus on teaching and training their clients rather than spending valuable time trying to engage clients on Facebook,” says Kelli Davis, IDEA’s social media/Web products manager. “Our goal with this tool is to provide fitness professionals with an expert social media team which creates inspirational fitness posts for them at an affordable price."