35 Years of Education, Motivation and Inspiration

by Peter Davis, CEO and Kathie Davis on Jun 15, 2017


These anniversary dates can be mind-blowing! To think that we started this business so long ago armed with little more than a belief that industry pros needed clear standards and continuing education—and, of course, our unflappable optimism as recent college graduates—is truly astounding. The time has flown by. Even our 20th, 25th and 30th anniversary celebrations seem like they happened yesterday. But here we are 5 years later and still grateful to see this industry we love continuing to thrive and evolve. Thank you all for the rich memories you have given us!

With respect to tradition, IDEA’s editors have once again transformed this month’s IDEA Fitness Journal into an all-features format so that you can dive deep into a variety of career-building and industry topics that affect fitness professionals everywhere. The issue is packed with material you will reference time and again for education, motivation and inspiration that will set you and your clients apart.

Here is a glimpse at what you’ll find inside:

The Fitness Tribe!

Inspiring the World to Fitness for 35 Years!

What would IDEA’s anniversary be without a timeline recognizing the major milestones that have brought us to this moment? From Dance Exercise Today and the origins of the American Council on Exercise to the award-winning IDEA Fitness Journal and the Pokémon Go craze, this walk down memory lane will show you the many steps we’ve all taken to Inspire the World to Fitness®.

2017 IDEA World Fitness Award Finalists

They are, simply put, the best of the best: nine career pros who have scaled to the pinnacle of their careers as personal trainers, fitness instructors or program directors. They inspire others every day, but what keeps them inspired? And what can you learn from them to infuse more joy into your work and greater success into your business? You’ll find winning strategies—and lots of motivation—in each of their stories.

The Transformational Vibe

Lifestyle Transformation Strategies That Work

One-size-fits-all training? As nice as this may sound, we know it just doesn’t work! Your clients are all special and unique, and helping them means staying flexible and open-minded, creating programs that are just as special as they are. See this in action—from the client’s point of view—as four amazing people reveal the ingredients that led to their success.

CEC Feature: Health News: Fact or Fiction

Ice cream makes you smart! Really? But if it’s on Facebook, it must be true, right? The real truth is that it’s easier than ever to spread bogus health information online. We can’t stop the spread of “fake health news,” but we can learn how to spot it and help our clients figure out what’s real.

CEC Feature: The Ergonomics of Fitness: Avoiding On-the-Job Injuries

It’s vital for fitness professionals to explore the connection between injury prevention and career longevity. You encourage safety with your clients; this article explores how to make sure you’re (safely) taking care of yourself. After all, your body is your business, so it’s important to protect your investment and keep your returns flowing.

The Leadership Jibe

How to Get Paid What You’re Really Worth

We tell ourselves that it’s not about the money, but it’s not easy to help others if you can’t pay your own bills! It all adds up to understanding the value that fitness delivers, dovetailed with the knowledge of how to negotiate for the higher pay that you deserve. Learn to be your own best advocate. After all, you’re worth it!

The Care and Feeding of Superheroes

Imagine your “dream team”: dedicated, caring, engaged—ready to give you and your clients their life force every day. Now, turn that dream into reality. Superhero employees are out there, and you can benefit from their “special powers.” From interviewing to managing to motivating, get the skills you need to find, attract and develop your own dream team.

We are looking forward to seeing many of you at the IDEA® World Convention this month (July 19–23) in Las Vegas! Be sure to say hello when you see us there!

Yours in good health,

Kathie & Peter Davis

Fitness Journal, Volume 14, Issue 7

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© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Authors

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is co-founder of IDEA Health & Fitness Association.

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is co-founder of IDEA Health & Fitness Association in San Diego.