Medical Fitness Tour


The Medical Fitness Tour is for any professional who wants to gain understanding, knowledge and opportunities in the emerging “medical fitness” field, whether a seasoned medical fitness professional or a newcomer. Learn why the greatest time for personal trainers is right now. As America struggles to define “health care” and more importantly, to correct an out-of-control epidemic categorized as “chronic disease,” science has revealed the secrets to betterment. Nobody is better positioned to capitalize on this gap between medicine and fitness than the elite personal trainer with specialized knowledge. Learn from the top educators in the medical fitness space as they present education sessions on important, relevant, evidence-based topics, and empower you to be part of the solution in this 1-day track.

Space is limited to give attendees an intimate learning experience, and the opportunity to meet and connect with industry leaders and like-minded professionals.

Sessions Include:

Phil Kaplan

Navigating the Bridge Between Fitness and Medicine, and Finding Professional Respect and Reward

Phil Kaplan

Learn why “the greatest time for personal trainers” is right now. As America struggles to define “health care” and more importantly, to correct an out-of-control epidemic categorized as “chronic disease,” science has revealed the secrets to betterment. Nobody is better positioned to capitalize on this gap between human need and medical offerings than the elite Personal Trainer with a specialized knowledge.

Phil Kaplan promises to speak plainly and openly about your income, your potential, and your ability to escalate in an industry unknowingly throwing its doors wide open.

In this session you’ll come to understand:

  • How to quickly separate yourself from other personal trainers and command professional respect
  • Why most fitness professionals (as well as most physicians) fail to deliver “cure” among the unwell
  • Why an enhanced skill set and recognition of the subtle differences between “the public” and “the metabolically compromised” can add hundreds of thousands of dollars to your bottom line each and every year
  • The New Paradigm that promises to pioneer a new breed of trainers
  • How you can LEAD FROM THE FRONT, rather than waiting for the industry to change

J.R. Burgess

The Medical Fitness Business Blueprint: How to Reverse Chronic Disease and Pain While Building Your Dream Fitness Career

J.R. Burgess

The current state of Healthcare has required diligent focus from medical leaders, physicians, private practices and hospital systems, the government and insurance industry to formulate solutions to the chronic disease and pain epidemic. There is a large opportunity for innovative fitness and wellness professionals to join forces and build a sustainable and effective healthcare system. The obesity epidemic and the incidence of disease and injury have forced the need for a preventable, medically integrated, outcome-based model of medical fitness.

JR Burgess will break down the essential elements it took for his team to build the largest independent and integrated medical fitness centers in the world. The model they innovated at Rejuv Medical has been replicated in 73 clinics world-wide. JR holds nothing back about what it takes to personally and professionally crack the code to build your dream career, while being part of the solution to change the direction of healthcare.

Danielle Spangler

Females and Fitness: Learning Tools for Adapting to the Life Stages of Women

Danielle Spangler

This course and presentation will examine the differences in women’s anatomy and physiology and defines how exercise programming should be adapted throughout a woman’s life and different from the needs of the male client. The 7 hormonal stages will be reviewed as well as specific exercise protocols used to treat and prevent pelvic floor dysfunction conditions.

Jessica Knurick

DNA Testing: Defining Your Path to Personalized Health and Wellness

Jessica Knurick, PhD, RD

The one-size-fits-all model of health is outdated and can leave your clients feeling frustrated and uninspired. Genetic testing and the truly personalized approach to wellness that it affords, is the future of preventive health. This session will help you to understand the science behind genetic testing related to lifestyle and health markers, and use that information to tailor nutrition and exercise programs that are personalized to the individual.

Mark Kelly

Using Diet and Exercise to Fight Alzheimer’s Disease

Mark Kelly, PhD

Alzheimer’s disease is a very destructive and disabling disease. Once it sets in and progress’s there is little to nothing that can be done to stop its progression. There is no cure for it and it harms not just the patient with the disease but all the loved ones and caretakers of that person.

There is hope however. The best defense is a good offense for this disease. By being proactive you can reduce the chances of onset, delay the onset if it is inevitable, and slow its progress, especially in the early stages. The treatments for it are simple and most anyone can receive them- exercise and diet. There are many powerful anti-Alzheimer’s/anti-dementia exercises and certain dietary factors that will aid us in fighting this terrible disease. Learn from Dr. Mark Kelly about the disease, what causes it, how it progresses, and how you can program in mentally engaging exercises which stimulate the mind and body, and use dietary factors such as phytochemicals and special fats to help counter the onset of this disease.

Stephen Black

Your Guide to Total Joint Replacement: What the Fitness Professional Needs to Know

Stephen Black, DSC, MEd, PT

Total joint replacement is one of the fastest growing segments of orthopedic surgery. Unfortunately, insurance companies continue to cut the number of pre-and post-operative physical therapy visits. This session will provide vital insight and information for the personal trainer to provide safe, appropriate and effective exercise prescription for the total joint client. Tips on marketing and integrating care with other healthcare providers will also be provided. A must attend for those contemplating or currently working with Total Joint Replacement clients!

Andrea Leonard

Cancer Intervention and Recovery

Andrea Leonard

Whether you are looking to prevent cancer, or enhance your immune system to battle a cancer diagnosis, there are specific things that can and should be done. Andrea Leonard will discuss the importance of diet, supplements, sleep, love and self-love, meditation, exercise, and more.

How do I register?
Online: Visit this link to sign up today! By Phone: Call our Inspired Service Team toll-free at (800) 999-4332, ext. 7. Outside the U.S. and Canada: dial (858) 535-8979, ext. 7. (7:00am-5:00pm Pacific Time, Monday-Friday) Please have your credit card number and expiration date ready.

Where does the IDEA World Convention take place?
All sessions, events and the expo will be held at: the Anaheim Convention Center, located at 800 W Katella Ave, Anaheim, CA 92802.

Where do I check in?
Check in for all events at the Anaheim Convention Center, Hall D.

Where does the IDEA World Club & Studio Summit take place?
All sessions for the IDEA World Club & Studio Summit will be held at the Anaheim Convention Center, located at 800 W Katella Ave, Anaheim, CA 92802. Please check in at Hall D.

Where does the IDEA World Nutrition & Behavior Change Summit take place?
All sessions for the IDEA World Nutrition & Behavior Change Summit will be held at the Anaheim Convention Center, located at 800 W Katella Ave, Anaheim, CA 92802. Please check in at Hall D.

Where does the IDEA World Fitness & Nutrition Expo take place?
The IDEA World Fitness & Nutrition Expo will be held at the Anaheim Convention Center, located at 800 W Katella Ave, Anaheim, CA 92802.

What are the Attendee Registration hours for questions/assistance?
Tuesday, July 7: 3:00pm - 6:00pm
Wednesday, July 8: 7:00am – 6:30pm
Thursday, July 9: 6:30am – 6:00pm
Friday, July 10: 6:30am – 7:00pm
Saturday, July 11: 6:30am – 7:00pm
Sunday, July 12: 7:00am – 11:30am

How do I get a group discount on event registrations?
For a discount on group registrations please contact IDEA Inspired Service at (800) 999-4332 ext. 7 for assistance.

Do IDEA Business Members have an event discount?
IDEA Business Members receive the discounted member price on unlimited registrations for conference and preconference sessions. Please contact IDEA Inspired Service at (800) 999-4332 ext. 7 for assistance.

Can people bring in their own equipment to use/demonstrate in sessions when working out?
No, because of safety concerns we cannot allow any type of equipment (wearable, portable) other than the equipment that IDEA has provided in the conference session(s)..

I'm interested in the IDEA Support Squad? How do I join?
Being a Support Squad member is a fantastic opportunity to be involved behind the scenes, make life-long friends and Inspire the World to Fitness! If you’re reading this you must already know the reputation IDEA has for hosting the most energetic, thought-provoking and cutting-edge events in the industry. Space is limited for this exclusive group; don’t miss your chance and get your application in today!

To learn more about the benefits of joining this program and to apply, please visit this link:

What should I bring?
Once on-site, you will want to make sure you have your registration confirmation barcode that was e-mailed to you, picture ID, a printed copy of sessions, water (bring a bottle and refill it at the water stations), snacks, a sweatshirt (sometimes the rooms get a little cool, especially after some exercise), a yoga mat (for mind-body sessions), a notepad and a pen or pencil, business cards for networking, the conference brochure (if you want to change a session) and session handouts.

Are there places to change and/or shower between classes?
Unfortunately, other than your hotel room, there are no shower facilities available to attendees in the hotel. Restroom facilities throughout the venue can be used for changing clothes, if needed.

Will handouts be available for event sessions?
Session handouts will not be available at the event. Session handouts can be found here. Please print any handouts you need prior to the event and bring them with you. If you decided to change session on-site, session handouts can be found in the event app.

How do I get CECs for the sessions I attend?
Your proof of attendance and CEC credits are on your CEC certificate, which you can access anytime after the conference at Workouts do not qualify for CECs. They are designed to be just that, a workout. No CEC-able education is associated with them.

Which certification agencies offer CECs for this event?
The credits you can earn at this event are recognized by the following agencies: ACE, ACSM, AFAA, BOC, NASM, NFPT, NSCA, W.I.T.S., Cooper Institute, NETA, NESTA, and NFPT. If your certification agency is not listed, simply check with the agency to see what credits it allows.

How many CECs can I earn at the event?
You can earn up to 21 CEC hours by attending the full event and even more if you attend the preconference sessions. That’s enough credits for your certification renewal! (Please check with your specific certification agency for their renewal criteria).

What do I do if zero credits are assigned to my scheduled session?
CECs are assigned by the certification agency, not IDEA. Certification agencies base credits on the education provided and presenter qualifications. If you would like to attend a different session that is offering CEC credit, simply make the change online to your schedule prior to attending the event, or to make changes to your schedule on-site, visit Attendee Registration.

How many CECs are offered for each session?
Generally, you’ll receive one CEC per contact hour for workshops and lectures. If you attend a 2-hour workshop, you’ll receive up to 2 credit hours. We are in the process of getting approvals from each of the agencies above and will post the credits in session selection as soon as they are available. That way you’ll know exactly how many credits the session you are interested in attending is approved for by your certification agency. Check out how many CECs were offered at last year’s event.

Do I get CECs for completing the preconference sessions?
Yes, at the end of the preconference session you’ll receive a Certificate of Completion that will include the number of CECs for attending. Make a copy for your records and send a copy to your certification agency.

What is the age you need to be in order to attend/register for the IDEA World Convention?
You need to be at least 18 years old in order to attend the IDEA World Convention. In response to attendee requests and to preserve the educational atmosphere of the convention, children under the age of 18 are not allowed in sessions, even to observe.

What is your policy on service animals?
If you require an Emotion Support Animal (ESA) please contact IDEA prior to arriving to the event. IDEA will require current documentation (not more than one year old) on letterhead from a licensed mental health professional stating (1) the attendee has a mental health-related disability listed in the Diagnostic and Statistical Manual of Mental Disorders (DSM IV); (2) having the animal accompany the attendee is necessary to the attendee’s mental health or treatment; (3) the individual providing the assessment of the attendee is a licensed mental health professional and the attendee is under his/her professional care; and (4) the date and type of the mental health professional’s license and the state or other jurisdiction in which it was issued. This documentation may be required as a condition of permitting ESA’s to accompany attendees. Under the Americans With Disabilities Act, ESA’s are not given the same rights and exemptions as Service Animals and approval of ESA’s in public areas and businesses are at the discretion of those entities. If prior approval is not given by IDEA, attendees will be asked to remove the ESA from the event.

What is the IDEA Cancellation Policy?
If we receive your cancellation notice 30 days prior to an event, the administrative processing fee is $100. There will be no refunds allowed after that date or for no-shows. You can cancel anytime prior to the event and a credit will be issued that can be used toward a future IDEA event. Credits issued will expire on December 31 of the following calendar year.

We’ve made it easier to switch names on event registrations at no charge. If you can’t make it, you may send a colleague in your place by contacting Inspired Service at least 7 days prior to the event (switches are subject to a fee increase based on member status). Contact Inspired Service for further assistance at 858-535-8979, ext. 7, or email at [email protected].

IDEA Health & Fitness Association is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IDEA shall assume no liability whatsoever in the event this conference is canceled, rescheduled or postponed due to a fortuitous event, act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency.

What is the cancellation policy for the Anaheim Adventures?
You may cancel your Anaheim Adventures session with full refund up until June 8, 2020. No refunds will be issued for cancellations received after this date. If you have any additional questions, you may contact Inspired Service at (800) 999-4332, x7, or email at [email protected].