MEDICAL FITNESS TOUR: ANAHEIM, CA
The Medical Fitness Tour is for any professional who wants to gain understanding, knowledge and opportunities in the emerging “medical fitness” field, whether a seasoned medical fitness professional or a newcomer. Learn why the greatest time for personal trainers is right now. As America struggles to define “health care” and more importantly, to correct an out-of-control epidemic categorized as “chronic disease,” science has revealed the secrets to betterment. Nobody is better positioned to capitalize on this gap between medicine and fitness than the elite personal trainer with specialized knowledge. Learn from the top educators in the medical fitness space as they present education sessions on important, relevant, evidence-based topics, and empower you to be part of the solution in this 1-day track.
IDEA Member & Nonmember Pricing
Early-Bird Price (by 5/17/19): $199
Regular Price: $219
Space is limited to give attendees an intimate learning experience, and the opportunity to meet and connect with industry leaders and like-minded professionals.
Navigating the Bridge Between Fitness and Medicine, and Finding Professional Respect and Reward
Learn why “the greatest time for personal trainers” is right now. As America struggles to define “health care” and more importantly, to correct an out-of-control epidemic categorized as “chronic disease,” science has revealed the secrets to betterment. Nobody is better positioned to capitalize on this gap between human need and medical offerings than the elite Personal Trainer with a specialized knowledge.
Phil Kaplan promises to speak plainly and openly about your income, your potential, and your ability to escalate in an industry unknowingly throwing its doors wide open.
In this session you’ll come to understand:
- How to quickly separate yourself from other personal trainers and command professional respect
- Why most fitness professionals (as well as most physicians) fail to deliver “cure” among the unwell
- Why an enhanced skill set and recognition of the subtle differences between “the public” and “the metabolically compromised” can add hundreds of thousands of dollars to your bottom line each and every year
- The New Paradigm that promises to pioneer a new breed of trainers
- How you can LEAD FROM THE FRONT, rather than waiting for the industry to change
The Medical Fitness Business Blueprint: How to Reverse Chronic Disease and Pain While Building Your Dream Fitness Career
The current state of Healthcare has required diligent focus from medical leaders, physicians, private practices and hospital systems, the government and insurance industry to formulate solutions to the chronic disease and pain epidemic. There is a large opportunity for innovative fitness and wellness professionals to join forces and build a sustainable and effective healthcare system. The obesity epidemic and the incidence of disease and injury have forced the need for a preventable, medically integrated, outcome-based model of medical fitness.
JR Burgess will break down the essential elements it took for his team to build the largest independent and integrated medical fitness centers in the world. The model they innovated at Rejuv Medical has been replicated in 73 clinics world-wide. JR holds nothing back about what it takes to personally and professionally crack the code to build your dream career, while being part of the solution to change the direction of healthcare.
Females and Fitness: Learning Tools for Adapting to the Life Stages of Women
This course and presentation will examine the differences in women’s anatomy and physiology and defines how exercise programming should be adapted throughout a woman’s life and different from the needs of the male client. The 7 hormonal stages will be reviewed as well as specific exercise protocols used to treat and prevent pelvic floor dysfunction conditions.
DNA Testing: Defining Your Path to Personalized Health and Wellness
Jessica Knurick, PhD, RD
The one-size-fits-all model of health is outdated and can leave your clients feeling frustrated and uninspired. Genetic testing and the truly personalized approach to wellness that it affords, is the future of preventive health. This session will help you to understand the science behind genetic testing related to lifestyle and health markers, and use that information to tailor nutrition and exercise programs that are personalized to the individual.
Using Diet and Exercise to Fight Alzheimer’s Disease
Mark Kelly, PhD
Alzheimer’s disease is a very destructive and disabling disease. Once it sets in and progress’s there is little to nothing that can be done to stop its progression. There is no cure for it and it harms not just the patient with the disease but all the loved ones and caretakers of that person.
There is hope however. The best defense is a good offense for this disease. By being proactive you can reduce the chances of onset, delay the onset if it is inevitable, and slow its progress, especially in the early stages. The treatments for it are simple and most anyone can receive them- exercise and diet. There are many powerful anti-Alzheimer’s/anti-dementia exercises and certain dietary factors that will aid us in fighting this terrible disease. Learn from Dr. Mark Kelly about the disease, what causes it, how it progresses, and how you can program in mentally engaging exercises which stimulate the mind and body, and use dietary factors such as phytochemicals and special fats to help counter the onset of this disease.
Your Guide to Total Joint Replacement: What the Fitness Professional Needs to Know
Stephen Black, DSC, MEd, PT
Total joint replacement is one of the fastest growing segments of orthopedic surgery. Unfortunately, insurance companies continue to cut the number of pre-and post-operative physical therapy visits. This session will provide vital insight and information for the personal trainer to provide safe, appropriate and effective exercise prescription for the total joint client. Tips on marketing and integrating care with other healthcare providers will also be provided. A must attend for those contemplating or currently working with TKA clients!
Cancer Intervention and Recovery
Whether you are looking to prevent cancer, or enhance your immune system to battle a cancer diagnosis, there are specific things that can and should be done. Andrea Leonard will discuss the importance of diet, supplements, sleep, love and self-love, meditation, exercise, and more.