Learn best practices straight from presenters who are running top-producing clubs and studios. They will share with you firsthand guidance on how to apply and implement what they’ve learned to your specific business. They’ll help you develop action plans and success strategies, and will answer the burning questions you have about how to get ahead.
Owner of Journey Fitness
Travis Barnes is a certified personal trainer who grew his multimillion-dollar fitness company, Journey 333, to five locations in less than 4 years. He started at less than zero, building his future with an unemployment check while living in a FEMA trailer. Now, his company is known for its exemplary customer service and business systems, and he is franchising it across the globe. Travis is a co-author of two books, 52 Amazing Journeys and Journey Fitness.
International Fitness Business Consultant
Emma Barry is an observer and a catalyst. She is also a founding member of the group fitness juggernaut Les Mills International, and a former director for the luxury lifestyle brand Equinox. Emma has inhaled senior roles in programming, product development and training, and she consults to the fastest growing fitness segments: budget clubs and boutique studios. A prolific writer, sought after speaker and mentor, she is fluent in what happens NEXT in fitness, contributing to global forums, trend panels and women’s events. Emma specializes in lighting fires under people and projects that need action NOW.
Owner of Allegro Coaching
Kendra Bylsma is the owner and lead health coach at Allegro Coaching, a regional wellness company in Grand Rapids, Michigan. A boutique fitness facility, Allegro Coaching offers 40+ group fitness classes, one-on-one personal training, massage therapy, nutrition coaching and corporate wellness services. Her team of 35 health coaches works with 35 local companies, ranging from 50–5,000+ employees. Kendra currently serves on the IDEA World Club & Studio advisory committee and is a certified John Maxwell leadership coach, as well as a business coach to female fitness entrepreneurs across the country.
Co-owner of Results Fitness
Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and operates Results Fitness in Southern California. Opened in 2000, Results Fitness was voted one of the top 10 gyms in the USA by Men's Health Magazine and one of the Best Gyms in the US by Women's Health Magazine and was featured on BBC World for its scientific programming. Rachel has authored two best-selling books:—The Female Body Breakthrough and Drop Two Sizes—and created the Drop Two Sizes DVD set. A consultant for Nike, she is also on the advisory board and is a columnist for Women's Health Magazine. An athlete herself—she is an Ironman triathlete—Rachel has completed half-marathons, powerlifting competitions and fitness events. She and her team at Results Fitness strive to become the best part of their members’ day, achieving results and changing lives while having fun doing it!
Todd Durkin, MA
Owner of Fitness Quest 10
Todd Durkin is an internationally recognized fitness trainer, coach, author and speaker who works with some of the highest-level athletes in the NFL, MLB, MMA and Olympics. Todd was a featured trainer on NBC STRONG last year (produced by Sylvester Stallone) and owns Fitness Quest 10 in San Diego, an award-winning gym that has been named a Top 10 Gym in the US 5 years in a row by Men’s Health Magazine. He leads a team of 38 employees and runs a Mastermind Group for hundreds of fitness professionals.p>
Co-owner of Mark Fisher Fitness
Mark Fisher is an in-demand international speaker, consultant and entrepreneur. He is the co-owner of Mark Fisher Fitness, one of Men's Health Magazine’s Top 20 Gyms in America. MFF has two locations in Manhattan and was ranked #312 on the 2015 Inc. 500. In addition to MFF, Mark co-founded Business for Unicorns in 2016. BFU has worked with clients like Sony Music, Sylvan Learning and the ACLU, as well as many of the leading fitness studios across the U.S. and UK.
Owner of Bay Athletic Club
Trina Gray is recognized worldwide as a passionate leader in the fitness industry. She is a successful health club owner, business mentor and IDEA presenter. Trina has owned Bay Athletic Club, a medical-based health club, and Bay Urban Fitness, a large group training studio, for more than a decade. She also founded Team Rockstar Fit, an online coaching team of thousands of fitness professionals who partner with Beachbody®. She is the recipient of the first-ever IDEA Fitness Leader of the Year award, the Top 10 Small Business of the Year award in Michigan, the CEO Award from Beachbody and the Outstanding Community Service Award from IHRSA. She is a savvy entrepreneur who loves sharing business and life lessons with fitness professionals.
V.P. of Team Training at GoodLife
Kim Lavender is a captivating presenter, and the vice president of team training and group specialty training at GoodLife Fitness. With over 25 years of experience working with a variety of staff, clients and athletes looking to improve their quality of life or performance, Coach Lav is dialed in on program development, communication and performance. An NLP master practitioner and holder of multiple fitness, sport conditioning, FST and cycling certifications, Kim is also a contributing author of multiple publications and a virtual cycling instructor. Her single goal is to make a difference.
Owner of FNS Training Center
Owner of DIAKADI Fitness
Billy Polson, named one of America's Best 100 Trainers by Men's Journal, is a nationally recognized fitness entrepreneur, presenter and business performance coach. In 2004, looking to build an unparalleled training facility and a community of the Bay Area’s leading independent fitness coaches, Billy founded DIAKADI Fitness, which has since been awarded San Francisco’s Top Trainers and Gym for 13 straight years. Twenty years and three successful fitness brands later, Billy launched the Business Movement, DIAKADI’s fitness entrepreneur education program, which has assisted hundreds of fitness business owners to develop powerful brands, and achieve their ultimate professional and personal lives.
Owner of Fitness 121
Frank Pucher is a coach, presenter and award-winning fitness entrepreneur. He opened Fitness 121 Personal Training in 1998, which he operates in Roseland, New Jersey. Frank is also a Platinum Level Coach in the Todd Durkin Mastermind Program and works with fitness professionals around the world. Through enhanced coaching and accountability, he improves their lives both personally and professionally. His book, "Smart Money Moves: A Practical Approach for Earning, Growing and Protecting Your Money" was released in 2018.
CEO of 24 Hour Fitness
Bio to come.
Ashley Selman, MA
Owner of Evolution Fitness
Ashley Selman, MA, CSCS, is the founder of Evolution Trainers, a seven-figure personal training and wellness studio that operates seamlessly with a world-class team of more than 40 leading health and fitness professionals. Ashley is known for her commitment to living a "balanced" entrepreneurial life and coaches others to achieve this through leveraging their strengths, mastering their schedules and building strong teams. Ashley’s passion is to help studio owners around the country build successful and thriving businesses through her Studio Owner Mastermind group and her coaching programs. She is an educational consultant for IDEA, is on the IDEA Club and Studio advisory committee, and speaks around the country at many of the industry's leading events.
Owner of Stevenson Fitness
Chris Stevenson is the owner of Stevenson Fitness, a full-service health club in Oak Park, CA. The club’s success is based on providing an unparalleled member experience, which centers on proper staffing, systematic operations and world-class leadership. This success is reflected in the club’s NPS, which is consistently in the high 80s (industry average is in the 40s). Chris is a nationally recognized speaker at many of the industry’s key events. From health and wellness to business strategies, Chris presents viable, applicable lectures that resonate with every audience.
Owner of BLAZE
Kari Woodall built her fitness business on her passions: coaching people and movement. As a former NCAA All-American, U.S. National Team swimmer, and Division I coach, she has worked with the best coaches and athletes in the world. She is a certified Level II Firefighter, TRX® master trainer and member of the Under Armour® training team. She owns BLAZE®, a niche TRX-based studio in her local fire station where she works with a diverse demographic, ranging from youth to firefighters to fitness enthusiasts.