IDEA offers an unrivaled opportunity to learn best practices—straight from stellar faculty members who run top-producing clubs and studios all over the world. Each speaker has been hand selected and will be prepared to give you clear content, take-home-ready practical tools and direct guidance on implementation. Meet our incredible presenter team:
Owner of Journey Fitness, Elmira, NY
Travis Barnes is a certified personal trainer who grew his multimillion dollar fitness company, Journey Fitness, to five locations in less than 4 years. He started at less than zero, building his future with an unemployment check while living in a FEMA trailer. Travis is the coauthor of the best-selling book, 52 Amazing Journeys and author of Journey Fitness, with a forward written by Todd Durkin. His company is known for exemplary customer service and business systems. It is his vision to franchise Journey Fitness and make the world a happier place through life-transforming coaching.
Host of The Fitness Business Podcast, Sydney, Australia
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers and becoming a personal trainer and group fitness instructor. In 2015, she became the host of the The Fitness Business Podcast. Now, with more than 160 shows and 200,000 downloads, it is the world's top podcast for fitness business owners, managers and fitpreneurs. Chantal has spent more than 2,500 hours interviewing business leaders, industry experts and authors and has ringside seats for the journey of business development. She’ll share insights into successes and challenges and offer advice on how to lead an exceptional fitness business.
Co-owner of Results Fitness, Santa Clarita, CA
Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and operates Results Fitness in Southern California. Opened in 2000, Results Fitness was voted one of the top 10 gyms in the USA by Men's Health Magazine and one of the Best Gyms in the US by Women's Health Magazine and was featured on BBC World for its scientific programming. Rachel has authored two best-selling books:—The Female Body Breakthrough and Drop Two Sizes—and created the Drop Two Sizes DVD set. A consultant for Nike, she is also on the advisory board and is a columnist for Women's Health Magazine. An athlete herself—she is an Ironman triathlete—Rachel has completed half-marathons, powerlifting competitions and fitness events. She and her team at Results Fitness strive to become the best part of their members’ day, achieving results and changing lives while having fun doing it!
Todd Durkin, MA,
Owner of Fitness Quest 10, San Diego, CA
Todd Durkin, MA
Todd Durkin is an internationally recognized fitness trainer, coach, author and speaker who works with some of the highest-level athletes in the NFL, MLB, MMA and Olympics. Todd was a featured trainer on NBC STRONG last year (produced by Sylvester Stallone) and owns Fitness Quest 10 in San Diego, an award-winning gym that has been named a Top 10 Gym in the US 5 years in a row by Men’s Health Magazine. He leads a team of 38 employees and runs a Mastermind Group for hundreds of fitness professionals.
Co-owner of Mark Fisher Fitness, New York, NY
Mark Fisher is an in-demand international speaker, consultant and entrepreneur. He is the co-owner of Mark Fisher Fitness, one of Men's Health Magazine’s Top 20 Gyms in America. MFF has two locations in Manhattan and was ranked #312 on the 2015 Inc. 500. In addition to MFF, Mark co-founded Business for Unicorns in 2016. BFU has worked with clients like Sony Music, Sylvan Learning and the ACLU, as well as many of the leading fitness studios across the U.S. and UK.
Owner of Bay Athletic Club, Alpena, MI
Trina Gray is recognized worldwide as a passionate leader in fitness. She is a successful health club owner, business mentor and IDEA presenter. Trina has owned a medically based health club and a large group training studio for more than a decade. She founded Team Rockstar Fit, an online coaching team of thousands of fitness professionals who partner with Beachbody. She won the Top 10 Small Business of the Year Award in Michigan, the CEO Award from Beachbody and the Community Service Award from IHRSA.
General Manager of The Houstonian Club, Houston, TX
Cher Harris serves as the general manager of The Houstonian Club, a 175,000-square-foot private health club featuring state-of-the-art facilities and exercise equipment. This private facility with elite membership levels has been recognized as a top hotel health club and one of the nation’s Top 100 Clubs by many national publications and media outlets. Cher joined the Club as fitness director in 2007 and has served as assistant general manager since 2008. She has more than 22 years of club management experience, providing direction for trainers, instructors, pros, dieticians and other wellness professionals in large fitness facilities around the country. She has a master’s degree in kinesiology from Indiana University and is an American College of Sports Medicine certified exercise physiologist.
Greg Justice, MA,
Owner of AYC Health & Fitness, Prairie Village, KS
Greg Justice, MA
Greg Justice, MA, is a best-selling author, speaker and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center in May 1986. Greg is the co-founder and CEO of the National Corporate Fitness Institute (NCFI), a certifying body for fitness professionals, and Scriptor Publishing Group. Greg holds a master’s degree in HPER (exercise science) and a bachelor’s degree in health & physical education from Morehead State University in Morehead, KY.
Michael Piercy, MS, CSCS,
Owner of The LAB, Fairfield, NJ
Michael Piercy, MS, CSCS
Michael Piercy, MS, CSCS, is the owner of The LAB in Fairfield, New Jersey. He is the recipient of the 2017 IDEA Personal Trainer of the Year award and the 2013 TRX FACEUP award for Overall Instructor of the Year. A former professional baseball player with the Pittsburgh Pirates, New York Mets and Montreal Expos, he brings his unique perspective to his work with athletes and active adults. He holds a master’s degree in exercise science with a concentration in performance enhancement and multiple advanced level certifications from organizations such as ACE, ACSM, NASM and NSCA.
Ashley Selman, MA, CSCS
Owner of Evolution Trainers, Mountain View, CA
Ashley Selman, MA, CSCS
Ashley Selman, MA, CSCS, is the founder of Evolution Trainers, a seven-figure personal training and wellness studio that operates seamlessly with a world-class team of more than 40 leading health and fitness professionals. Ashley is known for her commitment to living a "balanced" entrepreneurial life and coaches others to achieve this through leveraging their strengths, mastering their schedules and building strong teams. Ashley’s passion is to help studio owners around the country build successful and thriving businesses through her Studio Owner Mastermind group and her coaching programs. She is an educational consultant for IDEA, is on the IDEA Club and Studio advisory committee, and speaks around the country at many of the industry's leading events.
Chris Stevenson, CSCS
Owner of Stevenson Fitness, Oak Park, CA
Chris Stevenson, CSCS
Chris Stevenson is the owner of Stevenson Fitness, a full-service health club in Oak Park, CA. The club’s success is based on providing an unparalleled member experience, which centers on proper staffing, systematic operations and world-class leadership. This success is reflected in the club’s NPS, which is consistently in the high 80s (industry average is in the 40s). Chris is a nationally recognized speaker at many of the industry’s key events. From health and wellness to business strategies, Chris presents viable, applicable lectures that resonate with every audience.
Owner of 360 Fitness, Alberta, Canada
Jack Wheeler has been in the personal training industry for over a decade and is the Founder and Owner of 360 Fitness. With three locations in Alberta, Canada, Jack and his team have been striving to raise the bar—not only for clients and customers but for personal trainers and staff alike. With an integrated approach to nutrition, fitness and coaching, 360 Fitness has achieved amazing results for its clients and has created repeatable, simple and powerful business systems that continue to change lives daily.