Unrivaled Business-Transforming Education Awaits

Make your business stronger with a ground-breaking and proven curriculum. Learn from our hand-selected faculty who all walk the walk and understand your unique challenges and opportunities. You won’t find a more powerful lineup of industry greats at any other event.

INSPIRE Greatness: Leadership Lessons From a Winning Entrepreneur

Thursday, June 27 • 1:45–3:00pm

Robert Holden, PhD

To lead, we must inspire those around us to become leaders, more than followers. Learn from business icon Chris Roussos, CEO of 24 Hour Fitness to better lead yourself, manage stress, hone your communication skills and effectively guide an organization of any size.

EMBRACE the Future of the Fitness Industry

Thursday, June 27 • 3:15-4:30pm

Emma Barry

As new boutiques pop up on every corner and digital options rain down, facility owners and operators need to get strategic, relevant and ready for change. Emma will site cutting-edge research to help you evaluate your current model and find ways to innovate.

SELL Your Solution to Pack Your Facility

Friday, June 28 • 7:30–8:45am

Mark Fisher and Chris Stevenson

We are drawn to this industry because we love it, but we have to embrace sales to stay in business. Learn from two top club owners how they close more sales and ultimately serve more people. Go home with more confidence in your ability to sell.

PRODUCE More Revenue

Friday, June 28 • 10:00–11:30am

Kendra Bylsma, Brian Nunez and Billy Polson

Collect a comprehensive list of revenue ideas from three high-performing studio owners. They will show you what drives their bottom line and what you might be missing. Explore growth opportunities and hear the latest ideas on new revenue streams.

PROFIT: Get Savvy. Get Leaner.

Friday, June 28 • 2:30–3:45pm

Travis Barnes, Frank Pucher and Ashley Selman, MA

Get insider tips to save money and become a leaner, more efficient business. Learn tips on debt reduction and how to understand the ROI of each teammate. Understand your P&L on a whole new level with the help of three savvy facility owners who will share their hard-earned wisdom.


Friday, June 28 • 4:00–5:15pm

Choose the breakout option that your business needs the most.

CREATE Rapid Change to Get Out of the Red

Friday 7:30–8:15am

Travis Barnes

If you are in the red right now, you need some solid advice and 911 help. You’ll be armed with tools to earn more money and save money. Take a hard look at your business by cutting expenses and delegating what is taking your valuable time. You will also see where you personally need to hustle and grind. This is your session to turn a loss into a profit now.

CREATE New Revenue Streams in Your Business

Brian Nunez

If you have a solid base of members and a buzzing facility, it’s time to sell more to your existing people. Create a dense lineup of value with technology, memberships add-ons, specialty workshops, nutrition coaching and more. You will leave this workshop with a checklist for adding more revenue streams to your business.

CREATE More Ways to Get Clients in Your Doors

Rachel Cosgrove

If you have a great business and brand but are not slamming busy, it’s time to get more people in your doors. Learn from a top facility owner how to set up a stronger system to attract leads, create meaningful trial offers and dig up more referrals. Your team has talent and consumers are struggling to be healthy.

MARKET Smarter: Four Steps to Reaching Your Ideal Client

Saturday, June 29 • 7:30–8:30am

Billy Polson

Want to improve your marketing and grow your business with greater ease? You will love this four-step process to define your team’s skills, conduct competitive research, find your differentiators and adjust your messages to speak to your specific tribe.


Saturday, June 29 • 8:45–9:45am

Choose the breakout option that your business needs the most.

BUILD Your Business Toolbox: Personal Strength Finder

Kim Lavender

Learn how to use a personal strength finder tool to better define your leadership, and how to implement the concept with your team. Get hands-on advice from an industry expert who has helped hundreds of fitness professionals find greater confidence and become stronger players.

BUILD Your Business Toolbox: Time and Freedom Grid

Ashley Selman, MA

Grow your business income and time freedom with a simple visual grid. Learn to identify exactly what holds you back the most, whether it’s scarcity of time or money or direction. See where you are stuck, stalled or spinning your wheels, and learn how to break through your business and personal plateaus.

BUILD Your Business Toolbox: Winning Workout Formula

Todd Durkin, MA

Get the inside scoop from fitness icon Todd Durkin on how to create a winning workout formula, no matter what size or style of facility you have. From personal training to large group to mind-body classes, you’ll dive into different styles of coaching, motivation and client connection. This is not a fitness session, this is the business of the workout.

TEAM: Breed Loyalty With Fun, Grace and Grit


Saturday, June 29 • 10:00–11:30am

Mark Fisher, Trina Gray and Brian Nunez

Learn from three top-producing facility owners how to take care of your team with grace and sometimes grit. You’ll get tangible ideas on how to run more energizing and effective team meetings, the right rewards and recognition for your team, onboarding successfully and nurturing strategies.

ENHANCE Your Business Partnerships

Saturday, June 29 • 2:30–3:30pm

Trina Gray

Hear from leading experts in the industry about the innovative tools and products that are elevating fitness businesses worldwide. Hear the stories behind our elite sponsors and get the inside scoop from leaders of the companies with industry trend predictions, current research, case studies and cutting-edge solutions.

KEEP Your Clients. Deliver Results. Celebrate Success.

Saturday, June 29 • 3:45–4:45pm

Chris Stevenson and Kari Woodall

Your existing clients are your raving fans, your source of referrals and your revenue right now. This session will help you evaluate your current client care strategies to create systems for recognition, reward and daily praise.

ACT With Courage. Go Home With a Plan.

Saturday, June 29 • 5:00–6:00pm

Trina Gray and Todd Durkin, MA

To grow, you must embrace change, let go of perfection and find your flow in life. This session will set you up to create a final action plan to capture your best ideas from the Club & Studio Summit and go home with clarity.

What is the event registration cancellation policy?
If we receive your cancellation notice 30 days prior to any vent, the administrative processing fee is $100. There will be no refunds allowed after that date or for no-shows. You can cancel anytime prior to the event and a credit will be issued that can be used toward a future IDEA event. Credits issued will expire on December 31 of the following calendar year. We've made it easier to switch names on registrations at no charge. If you can't make it, you may send a colleague in your place by contacting Inspired Service at least 7 days prior to the event (switches are subject to a fee increase based on membership status). Contact Inspired Service for further assistance at (800) 999-4332, x7, or email at

How do I register?
Online: Visit this link to sign up today! By Phone: 800-999-4332, ext. 7; Outside the U.S. and Canada: 858-535-8979, ext. 7. Please have your credit card number and expiration date ready.

How do I get my registration for free through the Refer-a-Friend Program?
After you purchase your registration online, another window will open providing you with a personalized link, which you may choose to share with your friends. If at least five of your friends buy an IDEA registration to the same event as you purchased using your personalized link, you will receive a refund of the registration fees you paid, to the credit card you used to purchase your registration, within 90 days after the event.

How do I get a group discount on event registrations?
For a discount on group registrations please contact IDEA Inspired Service at (800) 999-4332 ext. 7 for assistance.

Do IDEA Business Members have an event discount?
IDEA Business Members receive the discounted member price on unlimited registrations for conference and preconference sessions. Please contact IDEA Inspired Service at (800) 999-4332 ext. 7 for assistance.

What are the Attendee Registration hours for questions/assistance?
Wednesday, June 26: 7:00am – 7:00pm
Thursday, June 27: 6:00am – 6:00pm
Friday, June 28: 6:30am – 6:00pm
Saturday, June 29: 6:30am – 6:00pm
Sunday, June 30: 7:00am – 11:30am

Can people bring in their own equipment to use/demonstrate in sessions when working out?
No, because of safety concerns we cannot allow any other type of equipment (wearable, portable) other than the equipment that IDEA has provided in the conference session(s).

How do I become a volunteer for the event?
When you apply to be a part of our Assistant Work-Study (Volunteer) Program, you will be given a complimentary registration to the event in exchange for 12-16 hours of service during the event. Volunteers could be asked to do a number of different tasks while on shift, which will be half of each event day. During the rest of the day, volunteers are free to attend educational sessions on a stand-by basis, meaning that paid attendees will enter first, and volunteers will enter second. Volunteers receive CECs and anything else paid attendees receive. Additional information and the Assistant Work-Study (Volunteer) application can be found at

What should I bring?
Once on-site, you will want to make sure you have your registration confirmation, picture ID, a printed copy of sessions, water (bring a bottle and refill it at the water stations), snacks, a sweatshirt (sometimes the rooms get a little cool, especially after some exercise), a yoga mat (for mind/body sessions), a notepad and a pen or pencil, business cards for networking, the conference brochure (if you want to change a session) and session handouts.

Are there places to change and/or shower between classes?
Unfortunately, other than your hotel room, there are no shower facilities available to attendees in the hotel. Restroom facilities throughout the venue can be used for changing clothes, if needed.

Will handouts be available for event sessions?
Session handouts will not be available at the event. Attendees should print the handouts they need. Session handouts will be available to print at least 2 weeks prior to the event. To print handouts, click on Session Handouts. If you decide to change classes on-site, we will have Session Handout Printing Stations available throughout the conference venue.

How do I get CECs for the sessions I attend?
Your proof of attendance and CEC credits are on your CEC certificate, which you can access anytime after the conference at Workouts do not qualify for CECs. They are designed to be just that, a workout. No CEC-able education is associated with them.

Which certification agencies offer CECs for this event?
The credits you can earn at this event are recognized by the following agencies: ACE, ACSM, AFAA, BOC, NASM, NFPT, NSCA, W.I.T.S., Cooper Institute, NETA, NESTA, and NFPT. If your certification agency is not listed, simply check with the agency to see what credits it allows.

How many CECs can I earn at the event?
You can earn up to 21 CEC hours by attending the full event and even more if you attend the preconference sessions. That’s enough credits for your certification renewal! (Please check with your specific certification agency for their renewal criteria).

What do I do if zero credits are assigned to my scheduled session?
CECs are assigned by the certification agency, not IDEA. Certification agencies base credits on the education provided and presenter qualifications. If you would like to attend a different session that is offering CEC credit, simply make the change online to your schedule prior to attending the event, or to make changes to your schedule on-site, visit Attendee Registration.

How many CECs are offered for each session?
Generally, you’ll receive one CEC per contact hour for workshops and lectures. If you attend a 2-hour workshop, you’ll receive up to 2 credit hours. We are in the process of getting approvals from each of the agencies above and will post the credits in session selection as soon as they are available. That way you’ll know exactly how many credits the session you are interested in attending is approved for by your certification agency. Check out how many CECs were offered at last year’s event here

Do I get CECs for completing the preconference sessions?
Yes, at the end of the preconference session you’ll receive a Certificate of Completion that will include the number of CECs for attending. Make a copy for your records and send a copy to your certification agency.

What is the age you need to be in order to attend/register for the IDEA World Club & Studio Summit?
You need to be at least 18 years old in order to attend the IDEA World Club & Studio Summit. In response to attendee requests and to preserve the educational atmosphere of the convention, children under the age of 18 are not allowed in sessions, even to observe.

What is your policy on service animals?
If you require an Emotion Support Animal (ESA) please contact IDEA prior to arriving to the event. IDEA will require current documentation (not more than one year old) on letterhead from a licensed mental health professional stating (1) the attendee has a mental health-related disability listed in the Diagnostic and Statistical Manual of Mental Disorders (DSM IV); (2) having the animal accompany the attendee is necessary to the attendee’s mental health or treatment; (3) the individual providing the assessment of the attendee is a licensed mental health professional and the attendee is under his/her professional care; and (4) the date and type of the mental health professional’s license and the state or other jurisdiction in which it was issued. This documentation may be required as a condition of permitting ESA’s to accompany attendees. Under the Americans With Disabilities Act, ESA’s are not given the same rights and exemptions as Service Animals and approval of ESA’s in public areas and businesses are at the discretion of those entities. If prior approval is not given by IDEA, attendees will be asked to remove the ESA from the event.