About Us

Today’s top fitness professionals know that education is the cornerstone of their successes. And there is no other event that offers driven personal trainers, fitness professionals and business owners/managers the opportunity to learn what it takes to be the best than the IDEA Personal Trainer Institute. From foolproof program design ideas to attention-grabbing marketing messages to the leading behavior-change tactics, this year’s can’t-miss conference will be your best investment of the year and will give you everything you need to build a fulfilling, long-lasting, bulletproof business.

IDEA Personal Trainer Institute - Event sessions, sponsor marketplace and networking all take place at the Westin Dallas Park Central, 12720 Merit Drive, Dallas, TX 75251 on March 7 - 10, 2019

Strengthen Your Purpose

Level-up your know-how with more than 100 sessions on diverse topics, such as:

Program Design

Find out create solid, science-based program design solutions for every type of client.

Exercise Science

Discover the most recent findings from movement-science research and how to apply what you learn to your clients.

Best of Business & Marketing

Learn how to attract and keep clients, boost income, create winning social media campaigns and build a wildly successful fitness brand.

Niche Populations

Acquire skills that will open new markets for you and dramatically improve your results with a wide variety of specific populations.

Nutrition & Behavior Change

Increase your market value and help your clients reach their goals with advanced nutrition, coaching and behavior-change strategies.


Personal trainers, studio managers and owners, and fitness entrepreneurs will travel far and wide to hear from more than 50 of the industry’s leaders about the steps necessary to create a career that rewards professionally and personally. Expand your business and training savvy with tried-and-true tips, techniques and lessons you can implement immediately, with:

Over 100 sessions – Up to 12 sessions in every time block

Choose from a unique collection of thought-provoking lectures, skill-building workshops and heart-pounding workouts.

50% brand-new sessions.

More than half of the sessions are new for 2018.

Small session sizes for more intimate learning.

Receive hands-on training from your favorite educators.

Earn up to 20 CECs.

Fulfill all your CEC requirements in one weekend.

3 preconference workshops to help you stand out.

3 preconferences give you extended, in-depth learning opportunities; plus, earn 6–8 extra CECs.

The Sponsor Marketplace puts you at the top of your game.

This is your chance to explore, test and get discounts on products that will take your business from good to great.

Meet new colleagues and mingle with old friends at the Networking Happy Hour.

Recharge with old friends and build new personal and professional relationships.

Opening General Session.

Jumpstart your conference experience when you attend the high-energy, passion-igniting opening general session, featuring Martin Rooney in Virginia and Todd Durkin in Texas!