Education Sessions

Challenge your group training clients to bring their workouts to the next level! The "every-minute-on-the-minute" protocol is fun, fast-moving, challenging and results-focused. You'll learn formats that focus on core, strength, cardio, and more!

A common goal among clients is to move with strength, power-, and efficiency. Bodyweight training is one of the most functional ways to train clients to gain proficiency in all movement patterns. Bodyweight training develops strength in the isolated exercise and the transition from one movement to another. Learn bodyweight movement complexes that move people from the ground to standing with optimal stability, strength and mobility.

As a personal trainer or strength coach, assessments are king. Muscle testing can be an invaluable tool to help you determine what areas need strengthening to help improve your client’s overall function. In this session, you’ll learn how to perform several muscle tests for the hips, shoulders and core that will help you create programs that keep your clients pain- and injury-free and performing optimally in all movement patterns.

Building relationships is the key to successful selling and this starts with marketing. In this lecture, you will discover the difference between marketing and sales and how to grow your potential client base by asking the right questions. You’ll leave this session with a clear understanding of how to create an effective marketing plan targeting your demographic and incorporate sales-cycle best practices into prospecting conversations.

Become the master of workout planning, room setup, equipment utilization and transitions in this easy to implement small-group training workshop. Learn how to create new experiences every time you teach by making small changes in your plan. Finally, head home with the secret sauce for creating balanced and effective training sessions with an easy-to-follow formula.

Mobility without stability = hypermobility. Stability without mobility = rigidity. So how do we create a happy balance between the two, and where do we start? In this session, you will learn the different types of joints and muscles involved in stability and mobility, simple assessment tools to determine which area to emphasize and how to create balance between the two. We will also investigate common muscular imbalances and medical conditions you may encounter and how to determine which focus—stability or mobility—is safest and most effective for each individual client.

One of the most important tools you possess as a personal trainer and business owner is how you communicate with clients. What you say and how you say it—whether in marketing materials, social media posts, during training sessions or via text message—can significantly impact client motivation and compliance. It can also cost you business. Take a deep dive into linguistics to ensure your messages are clear, concise, inclusive and in line with your brand.

What would your marketing strategy be if Facebook didn't exist? Leave this workshop with an understanding of five connection points that don't include social media that you should implement into your marketing strategy immediately. Explore the power of traditional media, dive into how to create strategic partnerships and practice speaking to potential customers with direct communications. Never fear a social media outage again.