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Education Sessions

Explore more than 75 workshops, lectures and workouts led by top fitness industry speakers who are eager to share with you their secrets for how to rise to the top and stay there. Whether you’re looking to develop sticky social media strategies, enhance your program design capability or develop deeper client connections, you’ll find the education you need to overcome your struggles and realize your true success potential.

Day 4: Sunday, March 12

400

  • Training Groups

EMOM Drills for Group Training

March 12, 2023 8:00am • Session 400 • Workshop

Presented by Melissa Weigelt, MS

Challenge your group training clients to bring their workouts to the next level! The "every-minute-on-the-minute" protocol is fun, fast-moving, challenging and results-focused. You'll learn formats that focus on core, strength, cardio, and more!

401

  • Training Techniques

Integrated Bodyweight Training

March 12, 2023 8:00am • Session 401 • Workshop

Presented by Helen Vanderburg

A common goal among clients is to move with strength, power-, and efficiency. Bodyweight training is one of the most functional ways to train clients to gain proficiency in all movement patterns. Bodyweight training develops strength in the isolated exercise and the transition from one movement to another. Learn bodyweight movement complexes that move people from the ground to standing with optimal stability, strength and mobility.

402

  • Training Science

Muscle Testing: Hips, Core and Shoulders

March 12, 2023 8:00am • Session 402 • Workshop

Presented by Sarah Zahab

As a personal trainer or strength coach, assessments are king. Muscle testing can be an invaluable tool to help you determine what areas need strengthening to help improve your client’s overall function. In this session, you’ll learn how to perform several muscle tests for the hips, shoulders and core that will help you create programs that keep your clients pain- and injury-free and performing optimally in all movement patterns.

403

  • Business & Professional Development

The Relationship Bridge: From Marketing to Sales

March 12, 2023 8:00am • Session 403 • Lecture

Presented by Dina Blair

Building relationships is the key to successful selling and this starts with marketing. In this lecture, you will discover the difference between marketing and sales and how to grow your potential client base by asking the right questions. You’ll leave this session with a clear understanding of how to create an effective marketing plan targeting your demographic and incorporate sales-cycle best practices into prospecting conversations.

420

  • Training Groups

Effective Small-Group Training Protocols

March 12, 2023 10:00am • Session 420 • Workshop

Presented by Nico Gonzalez

Become the master of workout planning, room setup, equipment utilization and transitions in this easy to implement small-group training workshop. Learn how to create new experiences every time you teach by making small changes in your plan. Finally, head home with the secret sauce for creating balanced and effective training sessions with an easy-to-follow formula.

421

  • Training Science

Stability Vs Mobility: Which Comes First?

March 12, 2023 10:00am • Session 421 • Workshop

Presented by Brian Richey

Mobility without stability = hypermobility. Stability without mobility = rigidity. So how do we create a happy balance between the two, and where do we start? In this session, you will learn the different types of joints and muscles involved in stability and mobility, simple assessment tools to determine which area to emphasize and how to create balance between the two. We will also investigate common muscular imbalances and medical conditions you may encounter and how to determine which focus—stability or mobility—is safest and most effective for each individual client.

422

  • Business & Professional Development

Communication Matters: Smart Marketing, Cueing and Coaching Strategies

March 12, 2023 10:00am • Session 422 • Lecture

Presented by Kia Williams, MBA, MS

One of the most important tools you possess as a personal trainer and business owner is how you communicate with clients. What you say and how you say it—whether in marketing materials, social media posts, during training sessions or via text message—can significantly impact client motivation and compliance. It can also cost you business. Take a deep dive into linguistics to ensure your messages are clear, concise, inclusive and in line with your brand.

423

  • Business & Professional Development

5 Connection Points That Are Not Social Media

March 12, 2023 10:00am • Session 423 • Lecture

Presented by Jessica Maurer

What would your marketing strategy be if Facebook didn't exist? Leave this workshop with an understanding of five connection points that don't include social media that you should implement into your marketing strategy immediately. Explore the power of traditional media, dive into how to create strategic partnerships and practice speaking to potential customers with direct communications. Never fear a social media outage again.