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Become A Sponsor

More Than Sponsoring—We Activate Your Brand

The IDEA World Convention has gone virtual, and we can’t wait to work with you to serve the fitness industry in these unprecedented times. With our same mission—to Inspire the World to Fitness®—we have created a high-quality virtual event to showcase your brand to the most influential people impacting worldwide fitness and wellness.

Call or email Heidi Rote at (858) 652-4283 or [email protected] to find out more about how we can get your brand moving.

IDEA World Fitness & Nutrition Virtual Expo
July 9–11, 2021

Download the Sponsor Prospectus

6 Benefits Of Sponsoring Idea World Virtual

Higher capacity for direct attendee interaction, due to chat functions and in-booth marketing

Guaranteed visibility through direct notifications and branding

Potential to reach more attendees in shorter timespan, with no space or timing conflicts

Enhanced opportunities for lead capture, including attendee activity and contact information

Savings on company travel, lodging and staffing

Savings on shipping, delivery and drayage fees

Virtual Booth Package

IDEA World Virtual 2021

Sample Booth. Fully customizable design capabilities. Other layouts available.

Starting at $3,500

Your virtual booth will include all the features listed below:

  • verified Lead Retrieval Capture attendee information for all who enter your booth.
  • verified Embedded Promotional Video Greet attendees with a video.
  • verified Branded Digital Signage Customize your virtual booth with clickable graphics.
  • verified Text Chat Function Chat with attendees individually or in groups.
  • verified Video Chat Function Meet with attendees one-on-one in a personal chat room.
  • verified Appointment Scheduling Approve attendee requests to meet in the personal chat room at predetermined times.
  • verified Weblink Hosting Redirect attendees to your website to sell products, services and memberships.
  • verified Virtual Swag Bag Offer coupon codes, discounts, deals and incentives.
  • verified Social Media Attach Twitter, Facebook and Instagram handles.
  • verified Promotion Promote webinars, podcast and certification courses.
  • verified Document Hosting Display catalogs, recipes, press releases and promotional materials.
  • verified Text Hosting Add company history, objectives, testimonials and FAQs.
  • verified Video Library Add marketing videos.

Virtual Booth Package Add-ons

Promotional Video

Produce a 60-second promotional video to be played at the start of the Opening Ceremonies, IDEA Awards or Closing Ceremonies.
Sponsors will be given the opportunity to select which General Session they would like to sponsor based on the date the contract is received.

In-Booth Sponsored Live Demonstration

Conduct a live demonstration or workout on the official agenda. This unique opportunity allows you to showcase your product or program during a timeblock in which no other programmed sessions (excludes sponsored sessions) are taking place.

Instagram or Facebook Live Express Session

Conduct a 20-minute Express Workout or Express Promotional Seminar that will be featured on Instagram and/or Facebook, reaching a potential 200,000 through social media engagement.

Branded Lounge

Brand a topic-specific lounge with your company logo where attendees can go to network and discuss.

Promotional Pre-Roll Video

Produce a 60-second promotional video to be played at the start of your educational session.
Only available if company programming has been selected for the program.

Featured Logo Placement

Featured logo placement on the virtual event landing page.

Add-ons (No Virtual Booth Necessary)

Sponsored Workout

Lead attendees in a 45-minute workout of your choice, with your presenter(s).

Sponsored Seminar

Lead attendees in a 60-minute lecture-style seminar of your choice, with your presenter(s).

Welcome Box

Opportunity to offer a custom package/gift that will be included in a curated welcome box, shipped to attendees pre-event. Must provide 500 products/gifts. Up to 500-person opt-in lead list included.

Half-Page Digital Brochure Ad

Digital ad will be housed on the IDEA event microsite.

Interested in Sponsorship?

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IDEA Health & Fitness Association does not sell or rent its mailing list to telemarketers or mailing list brokers (which is in line with its privacy policy). Any offer you receive to purchase a mailing list that does not come directly from IDEA is either fraudulent or unauthorized and in violation of law. If you receive any such solicitations, please forward to [email protected]