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Club & Studio Summit Sessions

Session 110

Women’s LeadHER Conference: Connect, Empower, Elevate

Lecture presented by YT Test


07/08/2020 1:00pm - 5:00pm

What does it mean to inspire greatness in yourself and others? Your journey to success doesn’t have to be a solo experience. Join us for an INSPIRED afternoon designed to connect, empower and elevate women. Learn from three accomplished fitness pace-setters who have blazed a path for women in the industry and who aspire to crush the status quo. These award-winning LeadHERs delve into how taking initiative shaped them, the key lessons that defined them, and boosted their careers, and how they are paying it forward. Men are welcome in this informative session that is custom-created for anyone who wants to grow their career and take on a leadership role.

Session 110

Best Practices in the New Normal

Lecture presented by Trina Gray, Travis Barnes, Brian Nunez, and Mark Fisher


08/21/2020 8:00am - 9:30am

The fitness industry landscape changed when our world was hit by the corona virus pandemic and we were forced to stay home and stay safe. Clubs and studios had the ability to rise to the occasion, reinvent and deliver new services online and then reopen with new safety measures in place and new hybrid models. Some studios had to make tough decisions to close locations, reduce services or make a new business plan all together. Get the latest advice, updates and best practices for operating in our new normal, as well as communicating effectively to inspire confidence among clients and members.

Session 250

Powerful Me! The Strategies, Mindset and Actions of the Most Successful

Keynote presented by Peter Twist, MSc


08/22/2020 12:00pm - 1:00pm

How do the world’s consistently top-performing people approach each day to stay in forward motion? What is the game plan to become a top leader, grow in your career, create opportunity and build a business? In this inspiring and motivating session, Peter will share his tips and takeaways to become more resilient, show up as your best self, and grow to new heights of success. Through his own personal journey, rising up from the devastation of stage 4 cancer, Peter has learned exactly what it takes to navigate difficulty, rise up and discover new levels of success.

Session 270

Go Home with a Plan, Sponsored by My PT Hub

Lecture presented by Trina Gray and Chris Stevenson



08/22/2020 2:30pm - 3:30pm

Take your session notes from paper to action with the help of two IDEA leaders. Get tips on goal setting, time management and communication that will help you implement changes in your business and with your team. We’ll discuss how to adapt in your business and personal life to accommodate life’s unexpected twists and turns. This session will set you up to create a final action plan to capture your best ideas from the Club & Studio Summit and leave the virtual event with clarity.

Session 120

Diversity Strengthens Leadership

Lecture presented by Francesca Schuler


08/21/2020 9:30am - 11:00am

If you want to create a fitness community where people feel like they belong and are comfortable working out, but they don’t see anyone in your gym that looks like them, they will either walk away or won’t stay for very long. CEO of the wildly popular health club chain In-Shape shares top strategies for how to build a successful and popular business by understanding your target market and developing a space, message and team that reflects—and embraces—it.

Session 220

Retain Clients Forever

Lecture presented by Billy Polson, Sheldon McBee, MS, and Matthew Wright, MS


08/22/2020 8:00am - 9:30am

Do you wish your members would fall in love with your brand and stay loyal to it forever? Don’t leave it to chance. Learn to get strategic about every step of client’s journey, whether they are training with you from home or in person. From their orientation to goal setting to integrating them into the culture of your community, implement a client system that leads to better results and improved communication with them inside and outside the club.

Session 230

Get Social Savvy to Communicate Better

Lecture presented by Sarah Morrison and Nickie Carrigan


08/22/2020 9:30am - 11:00am

Social Media can be a great way to meet new clients, grow your brand, increase your business and help more people. It is critical to engage with your community and keep them connected to your business in changing times. Social media can also be a drain on your time—but there are proven ways to get strategic so that it doesn’t become a full-time job. In this session, two top fitness leaders and social media experts will teach you to get savvy on Instagram and Facebook, share tips and examples for your club and studio and explain how to showcase your clients’ success to drive business and dollars.

Session 160


Workout presented by Paco Gonzalez



08/21/2020 2:30pm - 3:30pm

Join Keiser’s international cycling celebrity Paco Gonzalez for a truly inspiring indoor cycling class. Ride Inspired is an energizing workout that combines the best of rhythm, race and rush. Pedal to empowering music, maximize your interval time and optimize your power output through effective cycling profiles and personal connections. Come join the journey and be Ride Inspired with us!