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Home » Fitness Articles » Health Clubs/Fitness Facilities Articles

Health Clubs/Fitness Facilities Articles

Looking for health club articles? Below you will find current and useful information on health clubs from IDEA's award-winning publications.

Green Fitness Facilities: Healthy Bodies, Healthy World

by Cathie Ericson
Fitness facilities are in the business of making members healthier, and for some that commitment extends to the environment. The shades of green vary widely. For example, some facilities have done a complete retrofit to include solar water systems and ellipticals that return power to the grid, while others have made more modest changes, such as using nontoxic cleaners and switching to paperless communication with members. Large and small, each step makes a difference in the overall footprint.
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Related:
  • Health Clubs/Fitness Facilities
  • Industry Issues/Trends

IDEA Opinion Statement: Recommendations for Music Volume in Fitness Settings

Music volume in fitness facilities continues to be a concern in the fitness industry.
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Related:
  • Group Fitness
  • Health Clubs/Fitness Facilities
  • Music

Tribal Fitness

by Lisa Druxman, MA
We all want to belong to something. We all want to be a part of something bigger than ourselves. A group. A club. An association. To reach our highest potential, we need to go beyond thinking of our “customer base” and our “employees” and start thinking of our tribe. You may have a group of clients or a number of employees, but that is not a tribe. In a tribe, people feel a deep affiliation with— and take pride in—your fitness business.
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Related:
  • Business
  • Business Planning/Strategies
  • Health Clubs/Fitness Facilities
  • Staffing Issues

Sharpen Your Questioning Skills

by Peter Stark, Jane S. Flaherty
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Related:
  • Health Clubs/Fitness Facilities
  • Management

The Professional Development Conundrum

by Shirley Archer, JD, MA
Experts agree that employers need to invest more in staff training and development to create stability, boost retention and improve the consumer experience. This is a particular challenge for many large-chain, membership-based fitness facilities. Rather than nurturing and training a newly hired personal trainer for exercise life- style programming and customer service skills, some fitness facilities orient trainers to be salespeople whose wages depend on commissions.
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Related:
  • Best Practices
  • Business
  • Business Planning/Strategies
  • Health Clubs/Fitness Facilities
  • Staffing Issues

“What special promotions do you use to draw new training clients?”

I use flash sales, which consistently help me attract new clients. Offering a deep discount through a flash sale for customers who sign up within 48 hours always encourages even the most intimidated client. I normally hold a sale whenever I have space for a new person. The dis- counted price lasts for varying lengths of time (1 month, 3 months, 6 months, etc.). I advertise on my website, Craigslist and Facebook and even in “old-fashioned” fliers. This promotion hasn’t failed me yet; if anything, I have too many new clients. You definitely have to know when your caseload is full.
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Related:
  • Health Clubs/Fitness Facilities
  • Marketing and Sales

Inspired Service, Part One: A High Vibration

by Patricia Kirk, MS
You want your fitness facility to be successful and to impact people’s lives positively. Plus, you want to grow, which means you need to sell. That means you must offer the programs, products, professionals and operations that customers want, and you must have a powerful website and marketing plan.newsletter_teaser: You want your fitness facility to be successful and to impact people’s lives positively. Plus, you want to grow, which means you need to sell. That means you must offer the programs, products, professionals and operations that customers want, and you must have a powerful website and marketing plan.
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Related:
  • Business
  • Customer Service
  • Health Clubs/Fitness Facilities

Boost Revenue: The 10-Day Fitness Program

by Trina Gray
People often talk about how it takes 21 days to start a habit. But did you know that it takes just 10 days to drive new revenue and raving fans into your business? Creating simple, replicable 10-day group programs can be a moneymaker in any fitness business. Learn how to execute this format from takeoff to touchdown, and get ready to increase your bottom line and deepen your impact in your community.
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Related:
  • Business Planning/Strategies
  • Business: Fitness Facilities
  • Health Clubs/Fitness Facilities
  • Program Management

Selling Yourself (Without Selling Out)

by Heidi Smith Luedtke, PhD
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Related:
  • Business
  • Business Technology
  • Health Clubs/Fitness Facilities
  • Technology/World Wide Web

Customer Service How-Tos

by Ryan Halvorson
With savvy customers often looking for that little bit extra when they invest in fitness, customer service skills can make or break a business. “It is the personal, little things that make a difference,” says Nicki Anderson, owner of Healthy Innovations Inc., in Naperville, Illinois. “You don’t have to spend thousands of dollars on advertising [to draw clientele]. You simply have to care, bring value to your clients and always go a step beyond their expectations.” Here are Anderson’s top tips for providing tip-top customer service for your clients and facility members:
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Related:
  • Business
  • Customer Service
  • Health Clubs/Fitness Facilities
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