by Valerie Applebaum, MPH, CHES
Retention, retention, retention. The fitness industry breathes and sleeps retention, continually pondering bigger and better strategies for holding on to members. Yet many facilities still focus on getting new members in the door, providing a basic orientation and setting them free—free to slowly lose interest in attaining their fitness goals and coming to the gym. This pattern occu...
I like to compare the process of building a business and personal life to the construction of a new home. First you have to examine your needs, values and boundaries. How big do you want your home? What do you consider the essential elements? Where should it be?
by Miranda Mirsec, MA
Programs: Leverage Your Existing Programs to Reach Out to and Attract People With Disabilities.
by Jenna Bell-Wilson, PhD, RD, LD, Shelby Morris
Once designed as places to improve muscle tone and do some cardiovascular training, fitness facilities are now the setting for serious lifestyle modifications to improve the body, mind and spirit of members. Clearly, consumers are seeking more than just exercise options from their health clubs. Facilities across the country have responded to this quest by offering a plethora of new servic...
by Nicki Anderson
How do you maintain a team of trainers who are hardworking, client-focused, loyal and in sync with you and each other? Part of the answer lies in devising well-defined hiring a...
by Laura A. Davis, MA
The challenge: The President’s Council on Physical Fitness and Sports reports on its website that between 1980 and 2002 the number of obese children and teens in the United States tripled. During the same period, health conditions traditionally associated with adults&m...
As mind-body fitness has evolved over the past few years, many c...
During one of my presentations I made a startling discovery. As I was discussing seven steps to creating a professional in-home training business, I asked, “How many of you have a budget?” Out of more than 60 attendees, only five or six people raised their hands! Why no budget? ...
