by Laura A. Davis, MA
The challenge: The President’s Council on Physical Fitness and Sports reports on its website that between 1980 and 2002 the number of obese children and teens in the United States tripled. During the same period, health conditions traditionally associated with adults&m...
As mind-body fitness has evolved over the past few years, many c...
by Jenna Bell-Wilson, PhD, RD, LD, Shelby Morris
Once designed as places to improve muscle tone and do some cardiovascular training, fitness facilities are now the setting for serious lifestyle modifications to improve the body, mind and spirit of members. Clearly, consumers are seeking more than just exercise options from their health clubs. Facilities across the country have responded to this quest by offering a plethora of new servic...
by Miranda Mirsec, MA
Programs: Leverage Your Existing Programs to Reach Out to and Attract People With Disabilities.
During one of my presentations I made a startling discovery. As I was discussing seven steps to creating a professional in-home training business, I asked, “How many of you have a budget?” Out of more than 60 attendees, only five or six people raised their hands! Why no budget? ...
As a member of IDEA Health & Fitness Association, I will be guided by the best interests of the client. I will provide facilities and staff for effective exercise and lifestyle programs; ensure that staff maintains the education and experience necessary to appropriately train clients; uphold fair business practices and safety guidelines; and use truth, fairness and integrity to guide all my professional decisions and relationships.
Before you can get your yoga or Pilates program off the ground, be sure to study your front-end costs--the amount it will take to get the program up and running--and the back-end costs, which will sustain your program. Consider the following categories as part of the cost of doing business and include them in your pricing.
by Scott McLain, MA
Over the last four installments of this series, I have demonstra...
by Amy Boone Thompson
The primary objective of this ongoing series has been to guide you, as a new and possibly struggling fitness manager, to take the steps necessary to elevate both yourself and your club to the pinnacle of success. Up to this point, we have focused primarily on how you can establish you...
by Cody Sipe, MS
Over the past four issues, I have discussed why I believe fitness c...
