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252: Rebuild and Revitalize Your Business’s Infrastructure

Independent trainers, studio owners and gym managers have been forced to reimagine and rebuild their businesses and/or create a hybrid model. It’s stressful to rebuild, but this provides an opportunity to do things differently. This lecture will showcase the four main systems all wellness pros need to establish: profit systems, client systems, team systems and…

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251: Maximize Your Maximus: Advanced Glutes Training

Do your clients constantly nag you about building a stronger rear? Do they complain about back pain? This session will dive deep on the structure and function of the glutes so that you have a full understanding of the kinematic motions that occur around the hips. You’ll learn glute anatomy, biomechanics, assessment, corrective exercise and…

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222: The Retention Blueprint for Trainers

It has never been more important than today to catch better than you chase. The fitness industry has shifted significantly due to a pandemic, flourishing tech solutions and growing competition. A clear retention strategy will now be as crucial as powerful programming and new client acquisition. Learn to stand tall and stand out with a…

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220: Your Brain on Exercise

Fitness professionals have the opportunity to join allied health professionals in addressing cognitive decline and neurodegenerative diseases such as dementia and Alzheimer’s disease. This session will review the research on how certain exercise modalities can deferentially affect the brain, and provide an initial framework for the assessment and programming of cognitive health within exercise programs.

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212: Standing Out: Branding YOU

The pandemic has brought with it a lot more competition and it seems like everyone’s angling to be visible in the wellness space. But you don’t have to stress. With a few simple tools, you can quickly designate your place, brand your unique personality and expertise, and claim your rightful spot on or offline. Your…

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211: Corrective Exercise Strategies for the Shoulder and Hip Complexes

Shoulder and hip dysfunction are common issues facing today’s clientele. In this interactive session, you will learn how to perform a virtual as well as in-person assessment to identify common postural issues of the shoulder and hip complexes. You’ll then understand how to select the most effective corrective exercises for each client and how to…

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142: How to Create Profitable Digital, Virtual and Live Products

Online training, virtual challenges, live streaming…the options for increased revenue are endless. But with ever-expanding technology, it’s easy to be confused about where to put your time and money. This lecture will discuss the latest tools to help you obtain and retain clients while teaching you how to create remarkable and profitable digital, virtual and…

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141: Progressive Programming for Active Aging

Training to prevent injuries and improve performance and strength should be at the forefront of your active ager’s fitness program. In this innovative session, you will discover imperative insights, tools and techniques for designing programs for clients who face limitations. Based on applied functional exercise science, you will develop solid action plans for guiding this…

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162: Grow Your Online Revenue Stream

The customer experience is the cornerstone of a successful business and never has that been more important than now. Like it or not, the digital era is here and it’s critical that you engage with your clients on more than just a dialogue basis to be successful. Whether you have a face-to-face or online business,…

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161: How to Program and Produce Exceptional Virtual Training Experiences

Navigating through a new pandemic world has presented some of the most unique challenges experienced to date. One of those challenges was to quickly transition to delivering online training sessions from a distance. Now that the dust has settled, we’ve learned that high-quality virtual training requires more than a Zoom account. In this session, you…

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160: Hypertrophy Best Practices: 8 Resistance Training Controversies and Research Updates

Resistance training is a key component of most clients’ programs. Get up to speed on the recent research pertaining to the fundamentals of resistance training programming such as volume, intensity and rest intervals. This session will also explore controversial topics like rotating exercises, training to failure, functional exercise, the interference effect and more. You’ll walk…

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