Empowered Entrepreneur: Sergeant Ken Weichert
There are numerous fitness industry brands that are instantly recognizable—both products and services. Being first to market creates a unique brand identity. A fitness professional who can curate specific brand identity for his or her method of exercise, like Johnny G, for example, has a distinct advantage over competitors.
On this episode of the IDEA Empowered Entrepreneur podcast, Sergeant Ken Weichert, the 2016 IDEA Fitness Instructor of the Year, shares how he has created a unique brand identity for his group fitness program that allows him to communicate specific expectations regarding the experience participants can expect to receive in his workouts. In addition to a discussion on branding, Sgt. Ken discusses how he has become an international presenter, delivering education workshops all over the world.
In a bonus segment at the end of the episode, Justin Russ, a master trainer for TRX™ and Power Plate®, talks about how he got his start in education and recommends some fitness career enhancements, including how and why to become a master trainer.
Pete McCall, MS
Pete McCall, MS, is the host of the All About Fitness podcast, and the author of Smarter Workouts: The Science of Exercise Made Simple as well as several articles and textbook chapters about exercise physiology. Pete holds a master’s degree in exercise science and has been educating fitness professionals since 2002. Currently, Pete lives in Carlsbad, California, where he is a consultant for Core Health & Fitness, Terra Core Fitness, 24 Hour Fitness and the American Council on Exercise, and a coach for the Coastal Dragons rugby club.