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Business & Professional Development

554: 5 Strategies That Lead to an Inclusive Fitness Space

By Steffi / April 21, 2022 / Comments Off on 554: 5 Strategies That Lead to an Inclusive Fitness Space

Many individuals need access to fitness to combat chronic health issues, yet not everyone feels welcomed in fitness spaces. In this session, dive into five simple ways you can peel back the layers of perspective to include various lived experiences. You’ll get insight on the role you play in making health and fitness accessible to…

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457 Building a Successful Studio Centered Around the Fit Pro

By Steffi / April 7, 2022 / Comments Off on 457 Building a Successful Studio Centered Around the Fit Pro

The game has changed! Now, more than ever, personal trainers maintain the client relationships and have several options for how and where they train their clients. So, how do you keep your trainers loyal when they can work with clients anywhere . . . for free? Instead of focusing on what your trainers can do…

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767 Winning the Client Retention Game

By Steffi / March 23, 2022 / Comments Off on 767 Winning the Client Retention Game

Let’s face it—the client retention game we played pre-pandemic is not the game we must play today. The shifted mindset of both the professional and the consumer has called for us to step up what we offer to our clients. It’s time to make the switch from “sessions and workouts” to “programs and communities.” This…

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527 Equity and Inclusion Breakout Talk

By Steffi / March 22, 2022 / Comments Off on 527 Equity and Inclusion Breakout Talk

Diversity, equity and inclusion continue to be important terms in the campaign to ensure that fitness is for all. DEI experts and fitness professionals share their thoughts and where we are now, where we need to be and how to get there. Then, you’ll have the opportunity meet with each of them and get your…

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417 Group Fitness Breakout Talk

By Steffi / March 22, 2022 / Comments Off on 417 Group Fitness Breakout Talk

Join your industry peers for a thought-provoking discussion on where we’re at, where we should go and how we get there. You’ll hear from six experts in group fitness on what they’ve done to achieve success. Then, you’ll have the opportunity meet with each of them and get your questions answered in an intimate roundtable…

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336 Club & Studio Breakout Talk

By Steffi / March 22, 2022 / Comments Off on 336 Club & Studio Breakout Talk

Join your industry peers for a thought-provoking discussion on where we’re at, where we should go and how we get there. You’ll hear from four expert club & studio owners and managers on what they’ve done to achieve success. Then, you’ll have the opportunity meet with each of them and get your questions answered in…

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245 Personal Trainer Breakout Talk

By Steffi / March 22, 2022 / Comments Off on 245 Personal Trainer Breakout Talk

Join your industry peers for a thought-provoking discussion on where we’re at, where we should go and how we get there. You’ll hear from four experts in personal training on what they’ve done to achieve success. Then, you’ll have the opportunity meet with each of them and get your questions answered in an intimate roundtable…

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757 Built to Last: Successful Strategies to Manage Change and Thrive

By Steffi / March 16, 2022 / Comments Off on 757 Built to Last: Successful Strategies to Manage Change and Thrive

Did COVID-19 catch you unprepared? Many of us learned a hard lesson last year about putting all our eggs in one basket. Despite warnings and ideas presented in the past, we’ve been taught to trade time for money, go to work for an established organization, and rely on tried-and-true methods for getting people moving, which…

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556 Elevate Your Career Through Compassionate Coaching Practices

By Steffi / March 16, 2022 / Comments Off on 556 Elevate Your Career Through Compassionate Coaching Practices

While fitness coaching once focused primarily on physiological changes in clients, sought-after professionals have widened their scope to provide a more holistic, compassionate approach. In this session, you’ll learn how compassionate coaching can enhance your ability to connect with clients and increase their success potential. You’ll walk away with a better understanding of the role…

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567 Cultivating and Creating Community

By Steffi / March 16, 2022 / Comments Off on 567 Cultivating and Creating Community

People crave community now more than ever, which means creating a community surrounding your business is critical to your success. Learn your next five steps to easily creating and cultivating a community through digital, virtual, and live options and how to generate your online awareness campaigns to bring more people into your community.

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Fitness Tech

727 Technology: The Final Frontier For Fitness

By Steffi / March 15, 2022 / Comments Off on 727 Technology: The Final Frontier For Fitness

With the rising popularity of health and wellness, the fitness industry and its subsidiary markets have become oversaturated with a variety of fitness equipment, training modalities, and gimmicks. How do we stand out and keep clients coming back for more?—Through technological integration. In this presentation, we’ll discuss the impact of fitness-related technological integration on user…

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Email Marketing

839 Email Marketing for Fitness Professionals

By Michael Hilding / March 10, 2022 / Comments Off on 839 Email Marketing for Fitness Professionals

Social media gets all the glory, but when it comes to actually monetizing your business, email marketing is what pushes your fitness business goals past the finish line. Serious business owners engage in email marketing, because relying on social media alone is risky and has been statistically proven to not be as effective at closing…

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809 Redefine and Thrive in Your Business During Impactful Times

By Michael Hilding / March 10, 2022 / Comments Off on 809 Redefine and Thrive in Your Business During Impactful Times

We all had to pivot during our global pandemic, and we may still be transitioning. Rework your vision, core values, branding, and marketing for your current or new business, so you can continue to pivot and thrive.

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756 Negotiate Like a Pro!

By Michael Hilding / March 8, 2022 / Comments Off on 756 Negotiate Like a Pro!

Determine your value and get what you deserve. In this session, learn how to flex your negotiation muscles to meet your financial needs and enhance your quality of life. Learn the four most important words in fitness: “YES” and “No, thank you.” Become more natural at bargaining and proposing alternatives that get you to your…

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727 Streaming With Meaning: Sleep on It!

By Michael Hilding / March 8, 2022 / Comments Off on 727 Streaming With Meaning: Sleep on It!

Do it once and sell it again and again. During the pandemic, we were all forced to transition our services online and while this wasn’t ideal for many, it allowed us a unique opportunity to create digital products that could be sold again and again—all while you sleep. Join Lawrence for an innovative session that…

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657 Blaze Your Trail—Women in Leadership

By Michael Hilding / March 8, 2022 / Comments Off on 657 Blaze Your Trail—Women in Leadership

Women are an essential driving force in the fitness industry and are often forced to overcome unique challenges on their way to the top. Learn how two entrepreneurs defied the odds and created successful nationwide businesses. Lisa Druxman, MA, from FIT4MOM and Jessica Maurer from JHM Fitness will share their entrepreneurial journey, lessons and learnings. They…

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647 Leverage Interns to Grow Your Programs and Business

By Michael Hilding / March 8, 2022 / Comments Off on 647 Leverage Interns to Grow Your Programs and Business

A major—and costly—challenge for businesses is recruitment and retention of high-quality employees. Have you thought about starting an internship program? Creating an internship program may be new to you, but it can improve long-term retention within an organization dramatically, by 65%. This session will provide you with tools you need to start a successful internship…

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617 5 Steps to Your Signature Transformation Program

By Michael Hilding / March 8, 2022 / Comments Off on 617 5 Steps to Your Signature Transformation Program

Ready to create your own transformational program that will stand above the rest? Learn a systematic method of program creation in five simple steps. This method allows you to create endless program sessions based on an adaptable design. Plus, this lecture will teach you the technology to help you automate your program, making it easier…

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606 The Relationship Bridge—From Marketing to Sales

By Michael Hilding / March 7, 2022 / Comments Off on 606 The Relationship Bridge—From Marketing to Sales

Building relationships is the key to successful selling, and this starts with marketing. In this lecture, you will gain a comprehensive understanding of the difference between marketing and sales and how to connect with your potential clients/members by asking the right questions that lead to a larger membership and client base. Upon completion of this…

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603 The Importance of Person-Centered Language to Encourage an Inclusive and Diverse Fitness Community

By Michael Hilding / March 7, 2022 / Comments Off on 603 The Importance of Person-Centered Language to Encourage an Inclusive and Diverse Fitness Community

Exercise professionals have a critical role to play in the industry by approaching conversations with empathy, along with inclusive verbal and nonverbal language, and understanding community disparities. In this interactive session, you will enhance your communication skills through the practice of real-life scenarios and the discovery of implicit bias. Strengthen your awareness of the import…

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