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Business & Professional Development

174 How to Get Published and Leverage Media to Grow Your Business

By Steffi / April 30, 2021 / Comments Off on 174 How to Get Published and Leverage Media to Grow Your Business

Working with the media is a crucial component in enhancing the visibility of one’s brand to amplify authority and generate more business leads. From magazines to podcasting to television, being able to extend the reach of your brand through the use of media is one of the best marketing strategies that fitness entrepreneurs can leverage.…

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354 Creating Your Brand as a Public Figure

By Steffi / April 24, 2021 / Comments Off on 354 Creating Your Brand as a Public Figure

As a fitness professional, you are a walking billboard. Your name, body and workouts are a part of your brand and it’s important to make sure your brand is represented optimally. Alana will provide you with tips on how to get recognized as that next public figure on the networks and to become a recognizable…

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134 The Four Things You Must Do Now to Grow Your Business in 2021

By Steffi / April 21, 2021 / Comments Off on 134 The Four Things You Must Do Now to Grow Your Business in 2021

If you’re in the fitness industry, it’s because you’re passionate about helping your clients. But sustainable success requires more than just hoping future clients will somehow find out about you. Want to make the biggest possible impact? Then you have to know how to turn strangers into prospects, prospects into clients, and former clients into…

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344 Five Social Media Dos and Don’ts

By Steffi / April 21, 2021 / Comments Off on 344 Five Social Media Dos and Don’ts

From new platforms to confusing lingo to the ever-changing landscape of our online lives, the world of social media can be overwhelming. In this lecture, Jessica will break down the top five social media dos and don’ts, plus show you how to create a personalized social media plan that you can begin to implement on…

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324 The Virtual Fitness Brand Roadmap

By Steffi / April 21, 2021 / Comments Off on 324 The Virtual Fitness Brand Roadmap

The world has gone virtual and digital and not being online is no longer an option. Today, knowing which business models, products and services to create to get you the online business you want is essential to loving your business and life. In this session, you will get a deeper understanding of the digital and…

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254 Use and Promote Inclusive Language as a Fitness Leader

By Steffi / April 21, 2021 / Comments Off on 254 Use and Promote Inclusive Language as a Fitness Leader

Fitness leaders have the responsibility of being mentors and coaches for their communities. In this session, enhance your ability to use and promote language in the fitness space that aims to include diverse groups of humans looking for better health and quality of life. Build your network of clients and students as a leader who…

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244 Customer Service in the Digital Age: Five Winning Strategies

By Steffi / April 21, 2021 / Comments Off on 244 Customer Service in the Digital Age: Five Winning Strategies

We are living in a world connected by digital devices, where communication, services and learning opportunities are available to everyone 24/7. This has changed the way that we sell goods and services, interact with potential and active customers, and how we address inquiries, complaints and engagement. This digital age has created new challenges for businesses,…

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224 Past, Present and Future Digital Technologies and the Implications for Virtual Fitness Work

By Steffi / April 21, 2021 / Comments Off on 224 Past, Present and Future Digital Technologies and the Implications for Virtual Fitness Work

Technology is an integral part of fitness businesses today and having a deep understanding of how to leverage it can positively impact career growth. In this presentation, attendees will learn about the origins of the internet, video conferencing technologies, and how these innovations rose along with the increasing popularity and knowledge of fitness and wellness.…

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214 Guerilla Marketing for Your Personal Training Business

By Steffi / April 21, 2021 / Comments Off on 214 Guerilla Marketing for Your Personal Training Business

Do you always feel like you’re frantically trying to create a marketing initiative that is easy to implement, effective, worth the effort and doesn’t cost a fortune? If you’re like most fitness business owners, you’re continuously behind the 8-ball, rushing to finalize all the details of the next strategy that will entice prospects to try…

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154 How to Build an Online Personal Training Studio

By Steffi / April 21, 2021 / Comments Off on 154 How to Build an Online Personal Training Studio

Managing a successful online personal training business can be challenging, especially if you work with trainers who are both employed and self-employed. This seminar will break down the key components required to structure and scale an online personal training studio. You will learn staff management best practices, top marketing and branding strategies, and the best…

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124 The Fitness Compass: Navigating Career Reroutes

By Steffi / April 21, 2021 / Comments Off on 124 The Fitness Compass: Navigating Career Reroutes

Roadblocks and detours are part of everyone’s journey, but major uncertainties can sometimes result in the need to make career-altering decisions. How you analyze, reevaluate and redirect your career is paramount to future success. This lecture will review research, discoveries and real-world examples of trailblazing career shifts carved out by iconic fitness leaders. Join Doris…

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