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Business & Professional Development

370 Using Technology to Build and Scale Your Personal Training Business

By Steffi / September 27, 2021 / Comments Off on 370 Using Technology to Build and Scale Your Personal Training Business

As the world continues to embrace virtual training and online coaching post-pandemic, it’s important to understand the new rules of client acquisition and retention through the use of technology. Lewis Agnew, My PT Hub’s COO, will unveil industry secrets to expand your customer reach, enhance your customer retention rates and, ultimately, grow your fitness business…

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493 Fitness Marketing Master Class: The Strategies and Tech to Use in 2022

By Steffi / September 27, 2021 / Comments Off on 493 Fitness Marketing Master Class: The Strategies and Tech to Use in 2022

Take a deep dive into the core marketing strategies and techniques that all fit pros should know about—and be using—in 2022. With so many different types of marketing to consider, it can be a challenge to decide which strategies are right for your business. Based on your overall business objectives, your audience and the resources…

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482 The Virtual Training Crash Course

By Steffi / September 27, 2021 / Comments Off on 482 The Virtual Training Crash Course

This crash course is your fast track to getting online ASAP with all the tools necessary to keep your current clients happy and attract new ones. We’ll cover all bases: goal and mindset redirection, social media marketing mastery, strategic sales execution, and easing the fear of technology with a singular simple platform. This is an…

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449 Self-Care for the Personal Trainer

By Steffi / September 27, 2021 / Comments Off on 449 Self-Care for the Personal Trainer

Fit pros are committed to offering clients the best coaching and training possible. But back-to-back scheduling; demonstrating exercises repeatedly even when we’re not warm; hiding out in the bathroom drinking a protein shake; staying up late reading, studying and preparing; and waking up at zero dark thirty—all of this can negatively impact your own health…

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418 First Sessions That Convert

By Steffi / September 26, 2021 / Comments Off on 418 First Sessions That Convert

Most entry-level fitness education fails to address the challenge of delivering awesome first-session experiences that build rapport and simplify the sales process. There are times when formalized assessments fit the bill and times where they need to be thrown out to better build rapport and trust from potential clients. This session covers the essential pieces…

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389 Creating Community in a Hybrid World

By Steffi / September 26, 2021 / Comments Off on 389 Creating Community in a Hybrid World

A fit pro’s ability to create community has always been our superpower; we used it to bring people to our classes, keep them there and get results. However, in the new “hybrid-first” environment, what used to come naturally may now feel like a mystery. Whether clients are taking classes online, in-person—or a combination of both—it’s…

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388 Refining the Personal Approach in Personal Training Services

By Steffi / September 26, 2021 / Comments Off on 388 Refining the Personal Approach in Personal Training Services

Learn how the best in the business have refined their personal approach in the personal training industry by examining behavioral, political, economic, social and technological changes that impact the international personal training business. Implement strategies to responsibly analyze, re-evaluate, redirect and rebirth personal experiences for your clients, in-person and across multi-media. This lecture-based workshop will…

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369 Becoming a Standout Trainer: Top Attention-Grabbing Strategies

By Steffi / September 26, 2021 / Comments Off on 369 Becoming a Standout Trainer: Top Attention-Grabbing Strategies

You might be the smartest personal trainer in the business, but if you don’t find ways to stand out from the crowd, you’ll go unnoticed by the people that need you most. In this session, you’ll learn how to identify your unique selling point and personality traits that draw people to you and boost your…

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310 Building Stronger Client Connections for Long-Term Loyalty

By Steffi / September 24, 2021 / Comments Off on 310 Building Stronger Client Connections for Long-Term Loyalty

Learn how to best connect with your clients and members based on their dominant personality types and learning styles. During this interactive course, we’ll explore various personality types, the three main learning styles and how these factors play a part in decision making, relationship building and client adherence. You’ll gain a clear understanding of how…

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309 Using TikTok and Reels to Grow Your Business

By Steffi / September 24, 2021 / Comments Off on 309 Using TikTok and Reels to Grow Your Business

With 1 billion active users on TikTok and the extreme popularity of Reels on Instagram, it’s time to get hip to new ways to grow your audience. This session reviews the TikTok and Instagram platforms and shows you how to create compelling content to tell your story, publish videos and see a high return on…

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308 Delegation and Automation for Marketing and Media

By Steffi / September 24, 2021 / Comments Off on 308 Delegation and Automation for Marketing and Media

Automation can help you create a thriving online business of residual income. Find out what you should create and automate immediately and discover the best programs to use to help streamline your efforts. By automating these tasks, you gain time to focus on your vision, clients and goals.

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270 Creating a Social Media Marketing Plan

By Steffi / September 23, 2021 / Comments Off on 270 Creating a Social Media Marketing Plan

Using social media and hitting a brick wall? Need help with finding out which network benefits your business and your clientele? Do you struggle to differentiate yourself from your competitors? This session will help you develop your unique social media marketing plan. Be ready to work and discover tools that keep you relevant on social…

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269 Built to Last: Diversify Your Offerings for Enduring Career Success

By Steffi / September 23, 2021 / Comments Off on 269 Built to Last: Diversify Your Offerings for Enduring Career Success

Did COVID-19 catch you unprepared? Many of us learned a hard lesson last year about putting all our eggs in one basket. Despite warnings and ideas presented in the past, we’ve been taught to trade time for money, go to work for an established organization, and rely on tried-and-true methods for getting people moving, which…

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266 The Business of Personal Training: Generating $1 Million in PT Revenues

By Steffi / September 23, 2021 / Comments Off on 266 The Business of Personal Training: Generating $1 Million in PT Revenues

Building a seven-figure personal training business requires extensive and effective systems for marketing, sales, community relations, customer service, client retention, team recruitment, training and retention and more. You’ll receive a big-picture analysis, explore the key pieces of the business of personal training success puzzle and learn how to implement these ideas into your growth plan.…

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240 From the Warmup to the Cooldown: Fostering an Inclusive Fitness Environment

By Steffi / September 23, 2021 / Comments Off on 240 From the Warmup to the Cooldown: Fostering an Inclusive Fitness Environment

Help students feel welcome within your fitness experience from the moment they join your class or session! Authentic belonging entails respecting others for who they are and what differences they bring to the table. This session breaks down what clients encounter in their respective stages of the fitness experience while dissecting how to make a…

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237 Find Your Own Way: Forging Your Unique Path in Fitness

By Steffi / September 23, 2021 / Comments Off on 237 Find Your Own Way: Forging Your Unique Path in Fitness

While no two successful fit pros follow the same path, there are common steps they take to live a life full of passion, purpose and profits. Fable’s four-step system for success will help you uncover the key ingredients to becoming a top-notch fitness professional. Whether you work for yourself or someone else, this session will…

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220 Sales and Marketing Crash Course for Personal Trainers

By Steffi / September 16, 2021 / Comments Off on 220 Sales and Marketing Crash Course for Personal Trainers

The strength of your business relies on your ability to effectively market your offerings and close sales. In this session, you’ll gain a comprehensive understanding of the difference between marketing and sales; the sales cycle; and marketing, prospecting, setting the appointment and closing. You’ll leave with a clear understanding of marketing and sales, including how…

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219 The Business of Boomer Fitness

By Steffi / September 16, 2021 / Comments Off on 219 The Business of Boomer Fitness

Older adults are the largest and fastest-growing age group on the planet. In addition, they are the wealthiest and most educated senior population in history. They need high-quality fitness services, yet few fitness businesses and professionals really understand how to attract, train and retain this population. In this session, you’ll learn proven marketing, sales and…

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261 Creating Your Client Community Online

By Steffi / June 24, 2021 / Comments Off on 261 Creating Your Client Community Online

My PT Hub Ambassador, Natalie Kimball, knows a thing or two about creating a solid community of clients online, having transitioned her business last year to operate online-only! In this seminar, Natalie talks about the importance of creating an online community and how you can achieve this within your own fitness business. Whether you’re an…

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160 How to use a Platform to Further your Business

By Steffi / June 24, 2021 / Comments Off on 160 How to use a Platform to Further your Business

Technology is a vital component of any business, whether you are a solopreneur, own a brick-and-mortar space, are strictly online—or a combination of all three. But what platform is best for you, your business and your audience? In this session, top experts will discuss the available options and share what you can do to make…

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