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Business & Professional Development

812 The Ultimate Competitive Advantage: Why Customer Service Is Your Business Superpower

By Steffi / January 26, 2023 / Comments Off on 812 The Ultimate Competitive Advantage: Why Customer Service Is Your Business Superpower

Today’s ultra-competitive fitness business landscape makes it almost impossible to stand out. However, one way to create the distinction between you and the competition is by focusing on customer service. Emphasizing your clients’ experiences will boost revenues, retention, referrals and reviews! Learn the framework your business needs to adopt to be the Ritz Carlton of…

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763 Build Business Strategies Based on Fitness Trends

By Steffi / January 26, 2023 / Comments Off on 763 Build Business Strategies Based on Fitness Trends

To remain competitive and successful, you need to be aware of the constant changes in lifestyle, digital offerings, environments, eating habits and more that impact the wants and needs of today’s fitness consumer. In this informative session, we will analyze current market trends to help you determine if you are headed toward success or are…

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761 Mastering the Game of Growth™ with SGT Ken®

By Steffi / January 26, 2023 / Comments Off on 761 Mastering the Game of Growth™ with SGT Ken®

Mastering the Game of Growth™ is a highly interactive workshop that uncovers the difference between doing a lot instead of getting a lot done. Developed by University of Pennsylvania Master Resilience Trainer and decorated combat veteran Ken Weichert (aka SGT Ken®), this program features seven superior strategies to master a growth mindset, abolish anxiety, enhance…

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759 Communication Matters: Smart Marketing, Cuing and Coaching Strategies

By Steffi / January 26, 2023 / Comments Off on 759 Communication Matters: Smart Marketing, Cuing and Coaching Strategies

One of the most important tools you possess as a fitness professional is how you communicate. What you say and how you say it—whether in marketing materials, social media posts, during training sessions or via text message—can significantly impact client motivation and compliance. It can also cost you business. Take a deep dive into linguistics…

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758 How to Get Paid by Insurance as a Wellness & Medical Professional!

By Steffi / January 26, 2023 / Comments Off on 758 How to Get Paid by Insurance as a Wellness & Medical Professional!

Have you ever wondered how you can get paid by insurance for the services you offer your weight loss clients? Here is your chance! In this session, learn how to connect with the medical community and get insurance payers to reimburse you for obesity management-related services. Let’s discuss the ins and outs that are key…

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757 Adapting Your Services to the Fitness Technology Revolution

By Steffi / January 26, 2023 / Comments Off on 757 Adapting Your Services to the Fitness Technology Revolution

Amid the rush to buy on-demand fitness technology to replicate the gym experience, there is a continuity gap you can fill. Regardless of how high-end the service is, it can’t replace the individualized touch of human-to-human interaction. Instead of pushing back on the fitness technology boom, learn to use it to enhance client success potential…

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733 Goal Setting: It’s Not Just for Your Clients!

By Steffi / January 26, 2023 / Comments Off on 733 Goal Setting: It’s Not Just for Your Clients!

We talk to our clients about the importance and value of setting goals for motivation and accountability. Do you drink your Kool-Aid? Do you apply professional and personal goal-setting strategies and opportunities for your staff and yourself? This lecture will dive into the latest research on goal setting with proven and effective habit-forming updates that…

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732 BeYOUtiful: Finding Your Courage and Building Self Confidence

By Steffi / January 26, 2023 / Comments Off on 732 BeYOUtiful: Finding Your Courage and Building Self Confidence

Confidence isn’t about walking into a room thinking you’re better than anyone else; it means walking into a room knowing you don’t have to compare yourself to anyone else. In a world that tells us what shape and size we should be or the type of car we should own to be happy, it’s time…

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731 Top Tips for Turning Time Into Money

By Steffi / January 26, 2023 / Comments Off on 731 Top Tips for Turning Time Into Money

The old saying, “we all have the same 24 hours in a day,” is an accurate statement, but it’s often followed up with the suggestion to work harder and longer hours to get ahead. The hustle culture is real and may get you what you want. But at what cost? What if I told you…

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621 Toxic Fitness Detox: Tips for Creating Inclusive and Supportive Programs

By Steffi / January 26, 2023 / Comments Off on 621 Toxic Fitness Detox: Tips for Creating Inclusive and Supportive Programs

What is toxic fitness and wellness? In this session, you will identify five flawed assumptions that underlie a traditional weight- and appearance-oriented approach to fitness and well-being. You will understand how these assumptions can create barriers to participation and feelings of failure, shame and guilt. Take away practical tips to transform your messaging and approach…

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559 Data Deep Dive: Understanding Generational Fitness Journeys

By Steffi / January 25, 2023 / Comments Off on 559 Data Deep Dive: Understanding Generational Fitness Journeys

Approaches to fitness vary dramatically by generation, and these differences (and some similarities) can be informative when seeking to meet current or future fitness needs. For example, Gen Z combines fitness and mindfulness for a holistic approach. At the other end of the spectrum, Boomers are much more tactical, focusing on specific health needs and…

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558 Value-Driven Fitness Practitioner: Increase Your Personal Impact and Income

By Steffi / January 25, 2023 / Comments Off on 558 Value-Driven Fitness Practitioner: Increase Your Personal Impact and Income

This workshop is for personal trainers, instructors and coaches who aspire to increase their practice utilization, brand recognition and earning power. The goal is to ensure every professional walks away with a more solid foundation for elevating their ability to command appropriate wages. The Value-Driven Practitioner will unlock your desire to provide a service that…

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557 Side Hustle to Solopreneur

By Steffi / January 25, 2023 / Comments Off on 557 Side Hustle to Solopreneur

For many, making fitness a primary source of income right out of the gate feels like jumping into the pool’s deep end without knowing how to swim. Transitioning from a side hustle into a full-time business is possible, and that transition can be smooth if you get your head right, form a solid foundation and…

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556 Optimizing Self: Avoiding Burn-out in the Fitness Industry

By Steffi / January 25, 2023 / Comments Off on 556 Optimizing Self: Avoiding Burn-out in the Fitness Industry

Burnout is now officially recognized by the World Health Organization as an epidemic. Like professional athletes, full-time fitness professionals are often on the edge of over-training, burnout and fatigue. The continuous accumulation of multiple class formats, busy schedules and needy participants has many fitness professionals one step away from crashing. This session will help you…

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555 The Power Of Positive Leadership

By Steffi / January 25, 2023 / Comments Off on 555 The Power Of Positive Leadership

Bring out the best in your team every day through positive leadership. Results come from your culture, teamwork, vision and energy. In this session, you’ll develop best practices for becoming a positive leader, creating a positive company culture and inspiring your team to maximize their full potential. Positive leadership will help you lift your team…

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554 The Psychology of Winning

By Steffi / January 25, 2023 / Comments Off on 554 The Psychology of Winning

In this time of “cultural softening,” it has become commonplace to celebrate 4th-place finishes, deliver “atta-boys” for failed performances and award participation trophies. However, as fit pros, we constantly compete to win jobs and clients, produce top-notch content judged by thousands, reinvent ourselves as we age and provide financial stability for our families. This session,…

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532 Building an Annual Group Exercise Marketing Calendar

By Steffi / January 25, 2023 / Comments Off on 532 Building an Annual Group Exercise Marketing Calendar

The adage, “failing to plan means planning to fail,” rings true when creating a successful group fitness schedule. In this session, you’ll learn why a static calendar can grow stale and cause dips in attendance. You’ll then learn how to mix things up so that your members stay excited and engaged throughout the year. Discover…

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531 Faster Instagram Success in 2023 and Beyond

By Steffi / January 25, 2023 / Comments Off on 531 Faster Instagram Success in 2023 and Beyond

Social media changes fast, and you’ll want to change with it to get the best reach and results for your online goals. Want to draw more clients to your studio? Want more engagement and digital sales? Follow these 10 faster Instagram success tips, and quickly become more seen and effective at finding, reaching—and selling—to your…

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420 From Coach to CEO: Strengthen Your Management Muscle

By Steffi / January 23, 2023 / Comments Off on 420 From Coach to CEO: Strengthen Your Management Muscle

Whether you’re working to become CEO of an established fitness business or your own business, the skills required to do so are the same. Develop skills that take you from “trading time for dollars” to unlocking new earning potential for yourself and increasing the number of clients you can impact. Join this session to dive…

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335 Best Practices for Building a Successful One-on-One Virtual Training Business

By Steffi / January 23, 2023 / Comments Off on 335 Best Practices for Building a Successful One-on-One Virtual Training Business

Meeting the evolving needs of today’s fitness community means exploring a larger landscape and possibly going virtual! Virtual training is easy and convenient for many at-home exercisers and can offer an additional income stream. Offering digital services using today’s technology requires some education, but it’s easier than you think. A small investment may yield massive…

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