It’s part of IDEA’s DNA to keep evaluating our membership model and look for new and relevant ways to increase the value of our offerings to you. This drive for excellence is the holy grail of our Inspired Service deliverables as we strive to help you be the smartest and most successful fitness professional you can be. With that in mind, I’m thrilled to tell you about a few new initiatives that our team has just launched or that are on the cusp of release. The fitness landscape is fast-moving and competitive, and we’re doing our utmost to give you the edge in your dream career through these exciting enhancements.
Say Hello to FitPost
Social media is an essential tool for keeping your clients and social followers engaged, while laying a foundation for your chosen area of expertise. A consistent and sustainable social feed can draw new customers. But who has time to create attractive motivational messages and vet every study you might like to post? With the newly remodeled FitPost (formerly IDEA Social Poster) coming your way soon, IDEA’s fact-checked, gold-standard content is at your fingertips.
FitPost takes the guesswork and heavy lifting out of researching, writing and planning your social media calendar. IDEA’s content team is constantly refreshing a stream of relevant, evidence-based and motivational posts that will allow you to simply schedule your choice of posts for weeks at a time! A few clicks will help you to set your selection, forget it and move on to doing what you do best—coaching your clients. Your posts will appear as you schedule them on Facebook, Twitter and LinkedIn.
We envision that FitPost will become the go-to content aggregator for fitness posts. Not only will this service feature IDEA’s incredible content, but it will soon be a hub for many of the top fitness and health content creators on social media. Users will be able to view all of the latest fitness content in the industry and have the means to curate a custom feed for their own followers.
This is an easy way to inspire your clients and potential customers to live a healthy lifestyle, and it will position you as a trusted source of health, fitness and nutrition information—all while adding hours back into your schedule.
Introducing FitPro U and FitPro U Labs
At the end of May, the IDEA Store got a major overhaul. Now called IDEA FitPro U, this new platform was designed to improve the continuing education experience and help you maximize your learning time. Build your knowledge from the comfort of your own home—or while you’re on the move—at your own pace. Within FitPro U, you’ll also find FitPro U Labs, offering free video-based courses to broaden your array of learning choices. Select courses will be valued at 1 CEC—and will be absolutely free. Simply put the free course in your shopping cart and go through the checkout process.
The piece de résistance of all these improvements is the complete reconstruction of ideafit.com. Our development teams have been working diligently to modernize the look and feel of the website and have completely reorganized it to help you maximize your hunt for the most credible and relevant fitness content available today. The new site will launch by year-end.
There is much more to come, so stay tuned and visit ideafit.com often to get the most out of these improvements. Is there a member benefit that you would particularly value? Please drop us a line and let us know your ideas so we can explore the possibilities.
For all you do to Inspire the World to Fitness®, IDEA salutes you!
Sandy Todd Webster
EDITOR IN CHIEF