Editor’s Letter: More Value, Right at Your Fingertips 

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Did you know IDEA carefully selects and vets the brands we put in front of our audience? We seek out partners whose products and services can add value to your career, your business and the clients you serve. We may share their founder stories, educate our professionals about their offerings through IDEA Fitness Journal, and demonstrate how their solutions can support your work and advance the profession. IDEA works with hundreds of trusted partners that want to reach our highly qualified fitness professionals and club and studio owners. We do the due diligence so you don’t have to. 

These partnerships do more than introduce you to valuable products and services. They also allow us to bring IDEA members exclusive discounts, special incentives and opportunities that can help you save money, strengthen your business and better serve your clients. 

The first place to explore is the IDEA Member Perks marketplace, available through your member dashboard. Whether you are investing in education, certifications, business tools, technology, equipment, apparel, nutrition products or recovery solutions, Member Perks can help you stretch your professional development and business budgets further. New offers are added regularly, so I encourage you to check back often. You may discover savings on something you already use or find a new product or program that can help you grow. 

You can also have offers delivered directly to your inbox through IDEA’s Partner Offer emails. These messages feature discounts, incentives and opportunities from selected brands that want to support fitness professionals and club and studio owners. Because we respect your inbox and your preferences, you must choose to receive them. Visit your IDEA communications opt-in page and opt in to Partner Offers so you don’t miss an opportunity created specifically for the IDEA community. 

This month, we are spotlighting IDTheft Assist, a service that uses proactive monitoring, threat intelligence and tailored alerts to help protect your personal information. As fitness professionals and business owners, we manage more of our lives and livelihoods online than ever before. Protecting your identity is an important part of protecting the business, reputation and financial wellbeing you have worked so hard to build. IDTheft Assist is designed to identify potential threats early and help keep identity thieves from gaining access in the first place. Get discounts on this service through your Member Perk portal.  

Your IDEA membership is much more than access to outstanding education and industry information. It is a gateway to professional tools, trusted resources and valuable relationships designed to help you succeed. Take a few minutes this month to visit your member dashboard, open the Member Perks Marketplace and make sure you are receiving Partner Offers. There may be more value waiting for you than you realize. 

And if you represent a company that shares our commitment to supporting fitness professionals and inspiring healthier communities, we would love to learn more about you. Visit Advertise With IDEA to explore opportunities to introduce your brand, resources and offers to the IDEA community. 

Together, our members and trusted brand partners create a stronger, better-informed and better-equipped profession. It is a complete ecosystem designed to support you and your business. 

Keep Inspiring!