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The “Saving a Sinking Ship” series has profiled a flailing business called Jacked Up Fitness. Part 1, “Bringing Your Business Back From the Brink,” covered an initial assessment I did that revealed several core issues needing improvement. In response, the facility’s owners made aesthetic changes, improved their systems, revamped leadership structure, added a set of policies and organized their financial infrastructure.
When you’re looking to build a successful personal training business, having a sound understanding of finances is a must. Most fitness experts possess exceptional interpersonal skills and are able to transform lives. But they often lack the ability to effectively manage and balance a budget and to use it to forecast and take advantage of financial trends. Financial mishaps and misunderstandings can lead to business failure in no time. In this article, I will share several simple strategies that you can implement today to get your business on track to financial freedom.
With the recent fluctuation in the economy, businesses have become acutely aware of the need to provide a high level of customer service. Businesses that can create a competitive advantage through the service they provide will find themselves one step closer to success. Those that ignore the value of service will find themselves falling toward failure. In this article, I will share sound principles for creating a culture of excellence in customer service.
Kids naturally love to move. Why not take advantage of their innate urge to wiggle? This kickboxing class not only helps kids strengthen their muscles and hearts; it also teaches body awareness, coordination and balance. You’ll even provide an environment that builds self-confidence; however, students won’t know that! They’ll just remember how much fun they had and will spend the rest of the day showing everyone the cool moves they learned in class.
Operating a business can be challenging. Success demands innovation and creativity, and business owners must learn to develop strategies that will separate their business from all the others. What will customers appreciate about one personal training studio versus another? You can distinguish your venue in multiple waysunique equipment, greater square footage and desirable amenities are just a few. However, while these accommodations alone may be effective, they don’t guarantee success and they can be quite costly.
Suppose your fitness facility is served with a document request. This could come in a variety of contexts, ranging from a government audit to a sexual harassment investigation.
Owning a personal training business can be very rewarding: you can train clients as you see fit, set your own schedule and be your own boss. But being a business owner can also pose significant challenges. Worse still, your big dream could become a nightmare if you let it. While every owner intends to succeed,…
Do you want to encourage your clients to walk more so they can live longer? According to an American Heart Association (AHA) press release, “Regular walking is one of the most effective forms of physical activity that delivers substantial health benefits and improves heart health.” To make it fun and easy to get moving, the AHA has created the opportunity for walking clubs. The organization has a website where interested individuals can join or create a walking club in their area.
I think the biggest role a trainer has in helping kids is leadership. Lead by example, lead by educating and lead by making exercise fun and enjoyable. The statistics are scary, [indicating that life expectancy for today’s children could be shorter than it is for their parents, because of obesity]. It is our duty as fitness professionals to recognize that children need our help in a lot more ways than we can imagine.
Most children are born with a love of movement, but many kids lose this zest for activity as they grow older. Why does this matter? Because research has shown that being physically active is one of the most important things your child can do to stay healthy when he or she grows up.
In light of this, what can you do to nurture your child’s love of movement? Here are some ideas to steer y…