503 : Your Slam-Dunk Personal Training Marketing Solution

Time Block J - Friday, 2:15-4:05pm

Session Format : Lecture

by Sherri McMillan, MSc

3 Ratings

Type: Session

Item: CA16-S503


As a personal training manager or director, are you frantically brainstorming marketing initiatives that are quick and easy to implement? Is your job to help attract clients, keep clients and wow clients? If you're unsure how to create an effective marketing plan, worry no more. This session will provide you with a step by step, 12 month marketing strategy with all the detailed actions you need to succeed and lead your department and your staff. Experience the financial benefits and job satisfaction of a plan that works.

About the Author

Sherri McMillan, MSc

Sherri McMillan, MSc IDEA Author/Presenter

Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for over 20 years and has received numerous industry awards including 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year, 1998 CanFitPro Fitness Presenter of the Year and 2005/2006 ACE Fitness Educator of the Year - Runner up. As a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss", "Fit over Forty" & "The Successful Trainers Guide to Marketing", and featured presenter in various fitness DVDs, she is a spokesperson for Nike, Twist Conditioning and PowerBar. She has presented hundreds of workshops to thousands of fitness leaders throughout Canada, Australia, New Zealand, Germany, England, Spain, South America, Asia and the U.S.A. She is the owner of Northwest Personal Training, two training studios in Portland OR and Vancouver WA that generated over $2,000,000 in revenues in 2009 and was awarded the 2006 BBB Business of the Year. www.nwFitnessEducation.com