233: Selling to Succeed

Time Block 2D - Friday, 1:20-2:35pm
Presented by: Sherri McMillan, MSc
Session Format: Lecture

In this session, you'll learn the words that enhance the selling process, how to overcome the usual objections, and how to develop a first phone call or consultation script. Review the best ways to perform a complimentary session, how to effectively encourage client referrals, and which phrases to use when it's time to close the sale. Most personal trainers are uncomfortable with the selling aspect of personal training, but after this session you'll walk away with the skills to generate more revenue and make life a lot easier.


Sherri McMillan, MSc

IDEA Author/Presenter
Sherri McMillan, MSc, has been inspiring the world to adopt a fit lifestyle for over 20 years. She h... more less