713 : Sell to Survive, and Thrive!

Time Block G1 - Saturday, 11:50am-1:05pm

Session Format : Lecture

by Sherri McMillan, MSc

4 Ratings

Type: Session

Item: WA15-S713


You can have a solid understanding of exercise physiology and programming but if you can’t convince a potential client to invest in your services, it’ll be impossible to succeed. In this session, you’ll learn the words that enhance the selling process, how to overcome typical objections and how to develop a first phone call or consultation script. You’ll review the best ways to perform a complimentary session, how to effectively encourage client referrals and which phrases to use when it’s time to “close the sale.“ Most personal trainers are uncomfortable with the selling aspect of personal training, but after this session, you’ll walk away with the skills to generate more revenue and make life a lot easier.

About the Author

Sherri McMillan, MSc

Sherri McMillan, MSc IDEA Author/Presenter

Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for over 20 years and has received numerous industry awards including 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year, 1998 CanFitPro Fitness Presenter of the Year and 2005/2006 ACE Fitness Educator of the Year - Runner up. As a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss", "Fit over Forty" & "The Successful Trainers Guide to Marketing", and featured presenter in various fitness DVDs, she is a spokesperson for Nike, Twist Conditioning and PowerBar. She has presented hundreds of workshops to thousands of fitness leaders throughout Canada, Australia, New Zealand, Germany, England, Spain, South America, Asia and the U.S.A. She is the owner of Northwest Personal Training, two training studios in Portland OR and Vancouver WA that generated over $2,000,000 in revenues in 2009 and was awarded the 2006 BBB Business of the Year. www.nwFitnessEducation.com