9 : Inspirational Leadership: Critical Skills for Personal Training Directors and Group Fitness Managers (L/WS)

Thursday, 12:00-6:30pm

Session Format : Lecture / Workshop

by Helen Vanderburg, Shannon Fable, Sherri McMillan, MS, Donna Cyrus, Nicki Anderson, Vito Lafata and Trina Gray

7 Ratings

Type: Session

Item: CA12P8


Managing a team of personal trainers or group fitness instructors can be challenging. Hear an inspiring opening address that focuses on leading with conviction and purpose. Then go to one of two breakout tracks: one for personal training managers and one for group fitness managers. Get the information you need to be successful in your role as a manager in the world of fitness today. Lastly, get tips at the closing address focusing on how you, the manager, can grow your career using strategies that the most successful business people use to stay ahead of the competition.

Opening General Session (for All Managers)
Be Extraordinary: Lead With Passion and Purpose
Helen Vanderburg
You have the ability to be an extraordinary leader. Find out how. Explore the top traits of leaders who inspire productivity and cooperation in the people they lead. Examine new ways to empower your team, assist in staff members’ professional development and grow your own career at the same time. Walk away with a renewed purpose and passion to help others to be the best they can be.


Group Fitness: Building Your Team of MVPs
Shannon Fable
Every team needs an MVP (most valuable player)! What would happen if you could turn your WHOLE team into MVPs? Learn the top 10 traits these group exercise dynamos bring to the table, as well as focus on what motivates and drives these key players. Leave with a plan for finding, hiring, creating and retaining a group that will make your job easier and transform your members' experience.

Personal Training: Building an Elite Team of Trainers
Sherri McMillan, MSc
Your program is only as strong as your team of trainers. Explore the key traits you should look for in top-notch trainers, what motivates them and what you can do to get your team performing to their potential. Walk away with a clear plan for recruiting, hiring, managing and retaining a world-class team of trainers. Once you implement these critical systems, your life will get a whole lot easier!

Group Fitness: Top Trends in Group Fitness
Donna Cyrus
As the world changes, so does the fitness industry. Find out how world events have affected group exercise in particular, and explore how successful programming can be created as a direct result of these trends. Walk away with ideas on how to generate revenue by adopting and launching effective programs using current trends to energize and elevate your group fitness classes.

Personal Training: VBR (Value, Benefits and Results)—Shifting Paradigms to Increase Client Retention
Nicki Anderson
The promise of unrealistic results has killed many a client/trainer relationship. Does your club make the common mistake of selling your services by promoting results first? Learn how to teach your trainers how to educate potential clients about the value and benefits of their services and why this translates to greater compliance and client retention. Clients who see their experience as a no-fail proposition will be singing your praises to everyone they know!

3:40–4:10pm - Break (30 minutes)

Group Fitness: No Money, No Problem!
Shannon Fable
Let’s face it; most group exercise budgets are tight these days. So, how can you get your team to do more and be more without any money? Explore a robust system for creating value for your team on less than $25 extra a month. Discover how forging relationships with your personal training department can help increase revenue for your club, which, in turn, should help your stock rise.

Personal Training: Revenue, Results and Raving Fans With Small-Group and Semi-Private Training
Vito LaFata
Small-group training is the new super-fuel that is putting clubs back in the black without adding overhead. Get ideas that will enhance your club’s profits, improve trainer productivity and get clients maximum results. Learn how to launch group-training campaigns that will maximize revenue, fire up your trainers and create raving fans. It’s time to rethink what is possible!

Closing Session (for All Managers)

The Mindset of Success: Set Your Career on Fire!
Trina Gray
Invest energy in designing your career and your life. To be successful in fitness, you must understand business. Explore the habits of successful entrepreneurs: they are unemotional about money, see themselves as the CEO of a Fortune 500 company, they take calculated risks, exude confidence, seek to give, focus on learning, know how to recharge themselves and are always driven to go the extra mile. When they fail, they come back stronger. Leave with the power to set your career and life on fire. It all starts with the mindset.

Continuing education credits from certification agencies are pending.

This preconference includes one 30-minute break. (We recommend that you bring a mid-afternoon snack.)
By Shannon Fable, Sherri McMillan, MS, Donna Cyrus, Nicki Anderson, Vito Lafata, Trina Gray, Helen Vanderburg
By Helen Vanderburg, Shannon Fable, Sherri McMillan, MS, Donna Cyrus, Nicki Anderson, Vito Lafata, Trina Gray

About the Author

Helen Vanderburg

Helen Vanderburg IDEA Author/Presenter

Helen Vanderburg is the owner of Heavens Fitness and Fusion-Fitness-Training. She is the 2005 IDEA Instructor of the Year, the 1996 IDEA Program Director of the Year, and a two-time Can-Fit-Pro Presenter of the Year. Helen holds a bachelor?s degree in kinesiology, is a past world champion in synchronized swimming and is a certified yoga and Pilates instructor.

Shannon Fable

Shannon Fable IDEA Author/Presenter

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, is the Executive Vice President of Learning & Product Development for the FIT4MOM® franchise. For more than two decades, she has helped impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, and BOSU® as a fitness business and programming consultant. An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. Fable serves as Chair of the ACE Board of Directors and is the founder and co-owner of GroupEx PRO®, a cloud-based group fitness management tool.

Sherri McMillan, MS

Sherri McMillan, MS IDEA Author/Presenter

Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for over 20 years and has received numerous industry awards including 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year, 1998 CanFitPro Fitness Presenter of the Year and 2005/2006 ACE Fitness Educator of the Year - Runner up. As a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss", "Fit over Forty" & "The Successful Trainers Guide to Marketing", and featured presenter in various fitness DVDs, she is a spokesperson for Nike, Twist Conditioning and PowerBar. She has presented hundreds of workshops to thousands of fitness leaders throughout Canada, Australia, New Zealand, Germany, England, Spain, South America, Asia and the U.S.A. She is the owner of Northwest Personal Training, two training studios in Portland OR and Vancouver WA that generated over $2,000,000 in revenues in 2009 and was awarded the 2006 BBB Business of the Year. www.nwFitnessEducation.com

Donna Cyrus

Donna Cyrus IDEA Author/Presenter

Donna Cyrus is the senior vice president of programming for Crunch Fitness® and spearheads the development of innovative programming for all Crunch clubs worldwide.

Nicki Anderson

Nicki Anderson IDEA Author/Presenter

Nicki Anderson owned and operated Reality Fitness, Inc. from 1993-2012. Since selling her business, she set her sites on helping fitness professionals grow successful businesses. She is currently a customer service, retention and relationship specialist. In addition to consulting, Nicki is the health and fitness columnist for Sun Times Media in Chicago and Naperville Magazine. Nicki has authored numerous books, including 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Business . Nicki is the 2008 IDEA Personal Trainer of the Year, Voted one of Chicagoland's Top Fitness Trainers in 2010. Nicki lectures all over the world teaching fitness professionals the value of solid business practices.

Vito Lafata

Vito Lafata IDEA Author/Presenter

I like to consider myself the NO BS business educator, personal brand coach, and certified high performance coach to the wellness and fitness professional…” Right here is where you usually encounter the 3rd party corporate voice talking to you about someone in the 3rd person about all their accomplishments and achievements and that’s cool. But, don’t you usually start to feel a little disconnect from the author, speaker, presenter, coach, trainer, owner, whatever it is that you came to check out on their website to see if they would be a good fit for you to learn from? I do. So, since this is my site, I thought I would take a different approach, have some fun and talk to you direct and keep it real. I am Vito La Fata, and I like to consider myself the NO BS business educator, personal brand coach, and certified high performance coach to the wellness and fitness professional who is looking to get outside the box of the industry and start learning how to grow a personal brand online that reaches people far and wide via having a virtual business and if you want an offline business, cool. BUT, to be fair today, that offline business doesn’t have to be a brick and mortar business. It can mean you run live workshops, retreats, coaching groups, events, masterminds, if you can imagine it – you can build it! As a fitness and wellness professional today – having a business DOES NOT have to be the traditional brick and mortar anymore. That model as a small business owner is becoming more challenging due to changes in people’s buying behavior, consumer habits, busy lifestyles, and mobile needs and wants. Brick and mortar still serves a purpose if you really want it, I’m just here to say – it’s not the ONLY way anymore. You see, about 5 years ago facing being broke, devastated financially from a bad business partnership gone south, having short sold my house to stay in business, stripped down the barest necessities, I made the choice to reinvent myself and invest my time learning how to build a smarter fitness mousetrap than what was being taught by the major conferences, the national certifying agencies, and most presenters and speakers. When I was in my office being told my business was a “job” not a business, was the day I began a 5 year journey studying under some of the most prolific and successful entrepreneurs in the world, from Todd Durkin, Jeff Walker, Brendon Burchard, Darren Hardy, Bo Eason, Callan Rush, Dan Kennedy, and more, plus I devoured any book I could get my hands and ears (audio books rock) on as I committed to a book a week discipline to improve my understanding of marketing, business, high performance, leadership and entrepreneurialship. Since, those dark days, I’ve gone on to build, several brands, become the product launch manager for cutting edge fitness professionals such as Todd Durkin, a internationally recognized speaker and writer, I’ve contributed to IDEA Health, IHRSA World Conference, MindBody Conference, Australian Fitness Health Expo, Canfitpro, Fitness Business Summit and Club Industry. All this in hopes of turning around to serve you, the fitness professional, with accelerated business, marketing and most importantly high performance growth, so that you can avoid walking that long road and making the same mistakes. Today, I’m committed to sharing with you how to create a business you rock and lead a life you love!

Trina Gray

Trina Gray IDEA Author/Presenter

I love the business of fitness. I love coaching fitness professionals to do more with their skills and talents to change their communities. I teach trainers how to celebrate their way to success with smart business practices, savvy marketing and social media skills. My specialty is corporate fitness, on-line training, as well as owning and operating a full-service health club and a personal training studio. I am passionate and feel called to share it.