651 : Digital Fitness: To Do or Not To Do?

Time Block Q - Saturday, 9:50-11:40am

Session Format : Panel Discussion

by Lisa Druxman, MA, Shannon Fable, Vito LaFata and Sadie Nardini

16 Ratings

Type: Session

Item: CA18-S651

Description

Nothing replaces an in-person experience. But in this day and age, there are many reasons to consider going digital. Learn the pros and cons, along with new business models to think about incorporating into your business.

About the Author

Lisa Druxman, MA

Lisa Druxman, MA IDEA Author/Presenter

Lisa Druxman, MA, is the owner and founder of Stroller Strides, one of the country's fastest growing franchises with over 1,000 locations nationwide. She is the author of Lean Mommy and the creator of Mama Wants Her Body Back. She holds a master’s degree in exercise science and is a recognized presenter, writer and instructor. Certification: ACE

Shannon Fable

Shannon Fable IDEA Author/Presenter

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, is the Executive Vice President of Learning & Product Development for the FIT4MOM® franchise. For more than two decades, she has helped impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, and BOSU® as a fitness business and programming consultant. An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. Fable serves as Chair of the ACE Board of Directors and is the founder and co-owner of GroupEx PRO®, a cloud-based group fitness management tool.

Vito LaFata

Vito LaFata IDEA Author/Presenter

I like to consider myself the NO BS business educator, personal brand coach, and certified high performance coach to the wellness and fitness professional…” Right here is where you usually encounter the 3rd party corporate voice talking to you about someone in the 3rd person about all their accomplishments and achievements and that’s cool. But, don’t you usually start to feel a little disconnect from the author, speaker, presenter, coach, trainer, owner, whatever it is that you came to check out on their website to see if they would be a good fit for you to learn from? I do. So, since this is my site, I thought I would take a different approach, have some fun and talk to you direct and keep it real. I am Vito La Fata, and I like to consider myself the NO BS business educator, personal brand coach, and certified high performance coach to the wellness and fitness professional who is looking to get outside the box of the industry and start learning how to grow a personal brand online that reaches people far and wide via having a virtual business and if you want an offline business, cool. BUT, to be fair today, that offline business doesn’t have to be a brick and mortar business. It can mean you run live workshops, retreats, coaching groups, events, masterminds, if you can imagine it – you can build it! As a fitness and wellness professional today – having a business DOES NOT have to be the traditional brick and mortar anymore. That model as a small business owner is becoming more challenging due to changes in people’s buying behavior, consumer habits, busy lifestyles, and mobile needs and wants. Brick and mortar still serves a purpose if you really want it, I’m just here to say – it’s not the ONLY way anymore. You see, about 5 years ago facing being broke, devastated financially from a bad business partnership gone south, having short sold my house to stay in business, stripped down the barest necessities, I made the choice to reinvent myself and invest my time learning how to build a smarter fitness mousetrap than what was being taught by the major conferences, the national certifying agencies, and most presenters and speakers. When I was in my office being told my business was a “job” not a business, was the day I began a 5 year journey studying under some of the most prolific and successful entrepreneurs in the world, from Todd Durkin, Jeff Walker, Brendon Burchard, Darren Hardy, Bo Eason, Callan Rush, Dan Kennedy, and more, plus I devoured any book I could get my hands and ears (audio books rock) on as I committed to a book a week discipline to improve my understanding of marketing, business, high performance, leadership and entrepreneurialship. Since, those dark days, I’ve gone on to build, several brands, become the product launch manager for cutting edge fitness professionals such as Todd Durkin, a internationally recognized speaker and writer, I’ve contributed to IDEA Health, IHRSA World Conference, MindBody Conference, Australian Fitness Health Expo, Canfitpro, Fitness Business Summit and Club Industry. All this in hopes of turning around to serve you, the fitness professional, with accelerated business, marketing and most importantly high performance growth, so that you can avoid walking that long road and making the same mistakes. Today, I’m committed to sharing with you how to create a business you rock and lead a life you love!

Sadie Nardini

Sadie Nardini IDEA Author/Presenter