Rich DeStasio is a management professional with over 25 years of progressive experience in the commercial fitness industry. He is an industry leader and senior strategic generalist with unique expertise in fitness, sales and operations and has worked with some of the largest and most innovative fitness brands, helping them build and scale their organizations. Most recently, DeStasio was vice president of fitness for The Edge® Fitness Clubs, a leader in the HVLP 2.0 space. Prior to joining The Edge, he held key senior leadership roles at Healthtrax Fitness & Wellness and Town Sports International, working in fitness, sales and operations. He is currently the principal at The Fitness Performance Group, a unique consulting company that offers outsourced executive leadership and functional expertise focused on driving and supporting fitness products and services.