What is your 2020 vision?
Do you have a clear view of what you will do this year to grow your business even more?
With 2019 completed, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
Make Booking Easier
Mastering the fundamentals is key to stepping up your game in 2020. That starts with making it easy for clients to spend money with you.
Take a look at your website. Can customers book classes directly from your schedule? Having a simple, intuitive website design where customers can simply click to book and pay is crucial to getting them in the door.
Also, look at the places where your schedule shows up elsewhere online. If you’re appearing on third-party apps or in listings on Google, make sure your clients are allowed to book from there rather than going down a rabbit hole of clicks to find what they need.
Invest in Your Staff
You know your business is more than your physical space.
What really makes it a place where people want to spend time (and money!) is you and your people.
There are plenty of awesome fitness staffing guides online that can help you understand how to make the business case for hiring new staffers, how to write a good job description so you find the candidate you want, and how to train your team.
Training is one of the most important aspects of making new hires. You want your staff to get up to speed quickly, sure, but you also want them to be efficient.
Consider teaching new skills at a comfortable pace so your team can master an aspect of your business—like running your software or making a sale—before you add more to their plate. Remember, we all walk before we can run.
Upgrade Your Text-Message Marketing
A great text-message marketing strategy helps you accomplish two main goals:
- Winning new clients
- Keeping clients you already have
Most people would rather text a business than email or call it, so if you’re not texting yet, consider it. The great thing about texts is they’re generally quicker to write than emails and have much better open rates.
You want your texts to convey an important message, like a discount, and include a call to action—like a link to book a class or a code that clients can use to unlock a discount.
A huge aspect of text-message marketing is retention. Most business-texting services offer tools to automate your texts so you can send personalized messages—like birthday greetings—without spending a ton of time. This will help you to efficiently connect with your clients and keep them coming back for more.
While you’re busy worrying about everyone and everything else at your business, you need to keep tabs on yourself in the new year.
Running a business can be stressful, so be sure to check in with yourself periodically. Are you
- getting enough sleep?
- delegating tasks that others can help with?
- taking time for yourself for massages, workouts, therapy or nice long walks?
- spending time with loved ones and friends?
It’s important to do what you need to do to care for yourself and keep yourself energized. After all, if you’re not having fun, what’s the point?
With 2019 behind you and 2020 just beginning, get a clear view of where you’re going.