As a member of IDEA Health & Fitness Association, I will be guided by the best interests of the client and will practice within the scope of my education and knowledge. I will maintain the education and experience necessary to appropriately teach classes; will behave in a positive and constructive manner; and will use truth, fairness and integrity to guide all my professional decisions and relationships.
When personal training was a new industry, many trainers did not have mentors because they were the pioneers. Now, times are different. Savvy personal trainers know that good mentors can boost their careers. (See “The Mentoring Pathway” on page 34 of the March 2003 IDEA Personal Trainer.)
If you own a PFT business, take advantage of free access to an online classroom of business courses, workshops, information resources, learning tools and counseling assistance through the U.S. Small Business Administration’s E-Business Institute Web site.
Business professionals are always talking about the importance of networking to grow your business. This marketing tactic is especially critical in the personal training industry. Since this business is a face-to-face, service-oriented one, the most effective marketing initiatives will always be face-to-face encounters.
The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.
We work hard as personal trainers. Many of us invest a great deal of not only our time but also our hard-earned money in our chosen profession; expenses such as certifications, uniforms, CPR training, continuing education credits, business cards and fitness equipment really add up. The good news is that a significant portion
of the costs of doing business can be itemized as deductions. The bad news is that, because personal training is still a young profession, the Internal Revenue Service (IRS) doesn’t always readily understand our deductions.
IDEA Fitness Journal