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Look up from Lockdown

People need time-tested, professional fitness inspiration.

Look up from lockdown

The lockdown created a new space to explore, and there’s somber news, good news and great news trending among fitness consumers amid the pandemic roller coaster. Personal trainers, group fitness instructors and fitness entrepreneurs are ready to meet movement-hungry people wherever they are on the path to health, wellness and happiness. 

Recent industry data reveal that after a decade of regular revenue growth, the fitness industry lost a staggering $29.2 billion from March 2020 through June 2021. That’s a 52% decline from 2019 (IHRSA 2021). This, of course, was due to COVID-19 lockdowns, which blindsided the entire industry and reset the business landscape. Since this was a novel challenge and there were initially few options to sustain revenue while gyms were shuttered, these numbers—while sober—aren’t surprising. 

However, clients and participants truly miss their custom-designed personal training sessions and depression-busting fitness classes, with 95% of gym-goers saying they pined over at least one aspect of going to their favorite health club in person (IHRSA 2021). While virtual offerings helped fill the physical activity gap and kept people somewhat active at home, of more than 2,000 people in the United States, nearly half now intend to return to their fitness facilities over the next 6-12 months (IHRSA 2021). Fitness professionals are poised to recapture and renew educated movement as a way to sustain ongoing physical and mental well-being—not to mention exercise’s role in boosting immunity, a salient topic in today’s world. 

Here’s the great news: IDEA Health & Fitness Association is ready to help the fitness industry thrive as we band together, look up from lockdown, and place the personal goals of millions in the dynamic bullseye of a vast wellness target that includes optimal aging, mental health, exercise readiness and more. “IDEA has always been an educational and career networking haven for fitness professionals,” says Amy Boone Thompson, IDEA’s vice president and general manager. “For the past 40 years, IDEA has made its mission to Inspire the World to Fitness™ while also being the most trusted source of exercise, nutrition and business knowledge and professionalism in the industry.”

What’s the best way to hook into the upward momentum as the fitness world looks up from lockdown? An IDEAfit+ Membership! As the world’s most credible, established association for fitness professionals, IDEA delivers clear, consistent value as your career mastermind partner. Membership offers many benefits, including:

  • unlimited CECs and courses
  • gold-standard education for career development
  • key business resources
  • a solid place in a global fitness community
  • four decades of proven professional support

It’s membership reimagined, and it’s the best way to reinvent a fitness career in the next normal. Learn more about how to be part of the next wellness wave. 

Lookup from lockdown

 

 



References

IHRSA. 2021. How Many Gyms Survived the Devastation that was 2020? Accessed August 18, 2021: ihrsa.org/improve-your-club/industry-news/how-many-gyms-survived-the-devastation-that-was-2020/

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Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.

Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master.

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