A primary reason fitness professionals are drawn to IDEA is for our gold-standard educational content. IDEAfit.com is constantly abuzz with pros researching the latest evidence-based and most practical health, exercise, nutrition, behavior change and business information available in the trade. Members share their best practices and advice within IDEA Answers and strengthen their body of knowledge by accessing the dynamic news unfolding on the site daily.

It had been more than 10 years since our last web overhaul, but in late 2019, after sorting through thousands of content assets, our technology and marketing teams unveiled IDEA’s new website. The content is organized intuitively with busy fitness pros in mind; the graphics are clear and strong; and the layout and typography are contemporary and easy to read—as well as responsive on mobile devices. As with any major web migration and redesign, this is a work in progress. Fortunately, most of the work has been done and the progress is apparent! Check out the new and improved ideafit.com and let us know your thoughts. Be sure to bookmark us for fast, easy access.

New IDEA Member Perks

One of the benefits you’ve re­quest­ed time and again in IDEA member surveys is discounted access to premium fitness brands. Well, hold onto your HIIT, because 2020 is the year we’re making this come true! IDEA Member Perks is an online shopping destination where IDEA members get deep discounts and special offers from top companies in the industry. Discounts vary, but members can expect to save up to 40% on special offers, with new perks appearing weekly.

“I am very excited to announce our new Member Perks program, which will offer discounts to IDEA members from the most sought-after brands in the fitness industry,” says IDEA Inspired Service manager Marco Velasco. “Our goal is to be able to offer our members over 100 discounts on programs, certifications, education, fitness equipment, footwear, apparel, nutrition and fitness technology.”

To use IDEA Member Perks, simply go to ideafit.com/member-perks, sign in and start shopping. Check back often, as new and exciting offers are being added every week and may also include discounts usually exclusive to IDEA educational events and trade shows.

Accessible on the web or via mobile devices, IDEA Member Perks is the online shopping destination for fitness professionals seeking the best prices on products they need and love.

We are looking forward to catching up with you at IDEA® Personal Trainer Institute this month, at the IDEA World Convention in Anaheim, July 8–12, or by connecting with you via phone (858-535-8979, ext. 1) or email ([email protected]). What’s on your mind? We’d love to hear from you.

For all you do to Inspire the World to Fitness®, IDEA salutes you!

Sandy Todd Webster

Sandy Todd Webster

EDITOR IN CHIEF

@sandytoddwebster

@fitnesseditor

@ideafit