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Fitness Careers: United We Thrive

At IDEA® World Virtual, July 9–11.

Fitness Careers at IDEA World

Unity has never been more important than now for the fitness industry. It’s imperative that fitness colleagues, managers, programmers, group fitness instructors, personal trainers, studio and facility owners, and enthusiasts come together for a positive exchange of proven best practices and innovative discoveries in fitness careers. All of this will happen at 2021 IDEA World Virtual, July 9–11. Join other aspirational fitness pros who share your passion, vision and commitment—and yet have diverse experiences and perspectives—as you spark group action to create a more thriving and united fitness industry.

Stronger Together

“We’ve chosen ‘United We Thrive’ as our theme for IDEA World Virtual and as our internal mantra for the coming year,” says Amy Thompson, vice president and general manager of IDEA Health & Fitness Association. “To be united means to work in harmony with togetherness and inclusivity. We represents our fitness community as we come together with new solutions to solve new and old challenges. To thrive suggests we’ve endured hardship and are now looking to the immense opportunity that change brings.”

A Gift for IDEAfit+ Members

IDEA World Virtual delivers on industry needs for up-to-date, high-level education while remodeling our boundaries and global reach as we remain physically distanced. However, in 2021, attending an event of this size and caliber may be cost-prohibitive due to the financial strain brought on by the pandemic. As a gift and thank-you to those doing everything they can to continue to Inspire the World to Fitness®, we are giving anyone with an IDEAfit+ membership complimentary access to 2021 IDEA World Virtual.

“We can’t think of a better way to unite our industry than to extend our world-class event to all of IDEAfit+ Members,” Thompson says. “We feel it is imperative that we support our members in this challenging time by providing the tools, support and community they need to thrive.”

Read on to learn about all the excitement that IDEAfit+ Members will experience this summer.

Fitness Fit for All

Are your fitness offerings truly inclusive and welcoming to everyone? There are plenty of opportunities to do better and reach a more diverse group of people, but it’s not just about making your services available to them. Vernā Myers, American activist and author, couldn’t have put it better: “Diversity is being invited to the party. Inclusion is being asked to dance.®

Reach more people in your fitness career by dissecting biases, diversifying offerings, improving representation and making your overall business inclusive. Learn how to do that in sessions like “Classes for the Masses,” led by 2020 IDEA Fitness Leader of the Year Tricia Murphy Madden. She states, “The statistics for group fitness currently stand at 78% female and 21% male with no statistics for nonbinary, which tells us group fitness has an opportunity to grow simply by speaking to all gender populations. It’s no longer time to try to be inclusive; it’s time to be inclusive.”

See also: Leading With a Service Attitude; Navigating Career Reroutes

Words Matter

Engage in thought-provoking, action-stirring, socially inclusive business sessions like “Use and Promote Inclusive Language as a Business Leader,” presented by health and wellness educator and chair of IDEA’s Equity & Inclusion Committee, Katrina Pilkington. “Inclusive language can impact how many clients are served versus how many are not reached nor feel they belong in the in-person or online fitness space,” says Pilkington. “Truly creating an inclusive coaching awareness is the key to ensuring that service happens for the key demographic needing access to health and fitness.”

Pilkington will provide solid action plans to help you get clear on how and why to exemplify the highest levels of inclusive practices in all fitness careers.

Communication That Transcends Borders

One of the greatest successes and challenges in the fitness industry this past year has been the extraordinary shift in effective means of communication. Fitness professionals need to be adept at utilizing various methods of communicating, not only to deliver messages, but actually to reach people. In the session “Customer Service in the Digital Age,” Fred Hoffman, MEd, veteran presenter and the 2007 IDEA Fitness Instructor of the Year, will compare and contrast the best in-person and virtual communication styles and how to personalize them to efficiently deliver top-notch customer service in all of its forms.

“Businesses must take inventory of how well all of their ‘channels’ (in-person, website, social media, telephone, etc.) are performing and determine if customers are receiving the same level of customer service from each one of them,” says Hoffman.

See also: Upgrade Your Virtual Communication

Game-Changing Content for Everyone

IDEA World Virtual offers a deep dive into diverse and innovative explorations of worldly topics, research and program design relevant to group fitness, personal training, nutrition, holistic wellness, facility operations and more. Take advantage of lectures, workshops and workouts dedicated to supporting fitness careers and efforts to improve the quality of life for those served. Regardless of your title, this event will provide plenty of education to help you evolve in your career and secure lasting success.

Program Managers and Directors

Look for sessions on globalization of business offerings, traditional and social media marketing, online and digital programming, complementary in-person and online engagement, leadership, employee development, business strategy, and more for all fitness careers.

Club and Studio Owners

Discover new ways to recover and retain memberships, generate revenue, revitalize programming, and inspire a loyal and passionate staff.

Personal Trainers and Coaches

Stay ahead of the in-person and virtual game with innovative program design strategies, corrective exercise techniques, the latest in exercise science research, and tried-and-true methods for helping clients adhere to healthy movement.

Group Fitness Instructors

Group exercise proves time and time again to be the lifeblood of the fitness industry and the heartbeat of brick-and-mortar and digital gyms. Find out how the most popular instructors from around the globe attract sellout crowds in person and online.

Barefoot Movers

Kick off your shoes, relax your feet and get grounded. Talk barefoot training benefits and necessities like overall stability, body awareness, foot strength and proprioception. Learn about current trends in your favorite modalities—like barre, Pilates, yoga and meditation—as well as other barefoot practices.

Nutrition and Behavior Change

Prime yourself to meet the ever-evolving, diverse health and wellness needs of clients from around the world by absorbing the latest research and best practices on healthy eating, food access, global food insecurities, goal-setting and effective behavior change needed in successful fitness careers.

See also: Group Fitness and the Stages of Behavior Change

IDEA World Virtual Highlights

IDEA World Virtual promises highly regarded, noteworthy presenters and leaders who deliver legitimate knowledge and ideas, transformational and informational resources, and tools for thinking courageously and creatively. But that’s not all. There are plenty of unique experiences to explore outside of session rooms:

  • Inspiring and motivating Opening and Closing Ceremonies
  • Awards ceremony honoring the 2021 IDEA World Fitness Awards recipients for IDEA Personal Trainer of the Year, Fitness Instructor of the Year and Fitness Leader of the Year; the IDEA Jack LaLanne Award; and the IDEA Fitness Inspiration Award
  • Special networking events for you to connect with peers and brands from around the world
  • A new virtual platform with exciting features that enhance connectivity and elevate the virtual experience
  • A robust Expo Hall filled with top brands and offering you the chance to connect face-to-face with experts
  • Thought-provoking panels and spotlight sessions covering the industry’s most important topics

To learn more about IDEA World Virtual, visit ideafit.com/world.



Event at a Glance

2021 IDEA® World Virtual, July 9–11:

  • Your opportunity to earn up to 21 CECs
  • 3 days of exclusive education and events
  • Complimentary registration for IDEAfit+ Members
  • IDEAfit+ membership required for registration

For more information, contact the IDEA Inspired Service team at 800-999-4332, ext. 7. Outside the U.S. and Canada: 858-535-8979, ext. 7.

The Virtual Event Advantage

While it’s impossible to fully replicate in-person events online, fitness professionals like you say there are plenty of advantages to attending virtual events.

“Although I truly miss the energy of live fitness conferences, I am learning other ways to make an impact,” says Irene McCormick, MS, 2018 IDEA Fitness Instructor of the Year. “Sessions are even more personalized, and the ability to follow up and offer authentic feedback is amazing!”

Leslee Bender, 2020 IDEA Personal Trainer of the Year and director of I Am Ageless Now™, insists that virtual events are necessary, as they offer access to high-level education to everyone, not just those in specific geographic areas.

Bender says, “It is extremely important to offer a virtual alternative for those who would otherwise not be able to attend and to give them the opportunity to learn in the technological world.”

Here are more benefits of attending virtual events:

  • Avoid travel costs.
  • Stay home and safe.
  • Learn from anywhere.
  • Engage with colleagues and peers from around the world.
  • Minimize your carbon footprint.
Kia Williams, MS

Kia Williams, MS, 200hr RYT is a global presenter, host of Fit and Fierce on the Mic podcast and freelance Group Fitness Content Creator. She currently serves as the Wellness Chair for the NAACP Tarrant County Branch and Executive Board Member of Jeremiah 33:6, a not-for-profit holistic health education and preventative medicine corporation. Kia is a master educator for Barre above®, Balletone™, and Fluid Strength™, and has managed several fitness and wellness programs and facilities.

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