Fitness Business Q1 Check In

As we close out Q1 2022, it’s a good time to take a minute to reset and reimagine what’s possible for your fitness business and your career. As ever, time is unapologetically whipping by and waiting for no one. 

Today, I’m taking inventory of the optimistic and ambitious list I blazed into 2022 with to see how well I stuck to plan, to celebrate the wins and to fine tune the areas that fell off my radar. 

This is a good milestone to look honestly at the big picture and the details, make some decisions and take action. Is everything performing well? Is your team happy and productive? If so, congrats and keep pushing forward. Are your numbers down? Are you challenged by recruitment and retention of staff and clients? Are there other issues derailing your success? Make an honest assessment and do a reset to get your business and career back on track. Today is the first day of the rest of the year!

With that in mind, here are a handful of IDEA business resources and a recent podcast addressing pain points, common challenges and creative solutions that may give your Q2 fitness business planning meaningful direction:

• Top Tech Strategies for Fitness Business Success. Use a sales cycle process–instead of a funnel–and leverage technology to create an evolved, full-scale solution.
• Virtual Team Meetings That Inspire and Motivate. Take staff connections to a new level.
• 5 Ways Fitness Businesses Have Created Revenue in Pandemic Times. Adjusting to COVID-19 restrictions meant virtual classes and outdoor sessions for many fitness businesses, and some got creative.
• Host a Speaking Series. Bolster your bottom line by offering specialty workshops and lectures.
• Should You Open a Second Location? To a successful gym or studio owner, expansion may seem like the next logical step. But will the new venture do as well as the first?
• How to Breed Staff Loyalty. Increase staff retention by hiring the right people and purposefully training them.
• IDEAfit PRO SHOW Podcast: Strong Client Connections = Long-Term Loyalty. My guest Dina Blair is an experienced fitness business consultant with a proven track record of coaching and leading teams to exceed monthly sales initiatives and improve the overall client experience through high-touch service and comprehensive programs.

Happy reading and listening, friends. I hope this trove gives you inspiration and ideas to smooth out your groove or keep it flowing.   

$82 4-Day IDEA World Pricing: Not an April Fool’s Joke!

By now you’ve heard about our campaign for the most incredible IDEA World Convention anniversary pricing for IDEA members since our inception in 1982.

As a way to celebrate our 40-year milestone as an industry leader, we’re offering limited-time pricing for IDEA World Convention (full 4-day registration) starting at just $82 for IDEAfit+ members. You read that right—just $82 for an amazing career experience you’ll never forget, as well as over 20 CECs approved by more than 20 certifying agencies. Act fast, as this stunning deal expires in just 2 weeks on April 15. Join us and experience the unique, high-energy festival of fitness that only IDEA World can deliver. Lock in this exciting pricing and get more information.

This is your opportunity to join thousands of your colleagues—personal trainers, group fitness instructors, health and nutrition coaches, business owners and managers, and mind-body specialists—for 4 days of unparalleled learning opportunities and unforgettable experiences. This will be a once-in-a-lifetime celebration of world-class education, product knowledge and parties you won’t want to miss. Learn more about IDEA World Convention and our ongoing 40th anniversary celebration. 

With that, I’ll sign off for the week. The hubs and I are heading out for our first fine dining experience in over 2 years on Saturday, so I’m pretty excited for that! Hope you also are up to something fun. Many of you have been writing to me and sharing your wins and challenges. I love hearing about all of it, so please keep the emails coming. I answer every note personally, so please write to me at [email protected] or reach out to the content team at [email protected] to tell us what you need. We’re here to serve you!

Thank you for all you do to inspire others to create happier, healthier lives.