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Empowered Entrepreneur Podcast: Lashaun Dale

How to curate content to support your business.


Content is king—from scrolling through the social media feeds of popular influencers to reading and watching fitness blogs, exercise tutorials and more; if you like to sweat or make a living by making others sweat, then you probably consume a wide variety of content, all of which attracts leads and serves as a retention tool for existing customers.

On this episode of Empowered Entrepreneur, Lashaun Dale, vice president of content, programming and media for 24 Hour Fitness, shares how her company uses content as a marketing tool to attract potential customers, as well as how they leverage it as a retention tool. Dale, who has experience as a creative programming director for group fitness and an international presenter, knows what fitness enthusiasts want and the types of content they engage with. From how to assemble a multi-talented team to the steps used for distribution, Dale shares her process for curating the content that helps promote the 24 Hour Fitness brand.

Pete McCall, MS

Pete McCall, MS, is the host of the All About Fitness podcast, and the author of Smarter Workouts: The Science of Exercise Made Simple as well as several articles and textbook chapters about exercise physiology. Pete holds a master’s degree in exercise science and has been educating fitness professionals since 2002. Currently, Pete lives in Carlsbad, California, where he is a consultant for Core Health & Fitness, Terra Core Fitness, 24 Hour Fitness and the American Council on Exercise, and a coach for the Coastal Dragons rugby club.

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