The experience you create for your clients and group fitness class participants is one of the most important parts of any fitness business, yet it gets very little direct attention. On this episode, guest Fabio Comana, MA, MS, a faculty instructor at San Diego State University and president of Genesis Wellness Group, and host Pete McCall discuss how to engage clients to create an optimal experience that helps you develop raving fans, from implementing behavior change strategies to designing branded, movement-based programs, you will hear ideas for various ways that you can enhance your business in the coming year.

Pete McCall, MS

Pete McCall, MS, is the host of the All About Fitness podcast, and the author of Smarter Workouts: The Science of Exercise Made Simple as well as several articles and textbook chapters about exercise physiology. Pete holds a master’s degree in exercise science and has been educating fitness professionals since 2002. Currently, Pete lives in Carlsbad, California, where he is a consultant for Core Health & Fitness, Terra Core Fitness, 24 Hour Fitness and the American Council on Exercise, and a coach for the Coastal Dragons rugby club.

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