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Empowered Entrepreneur: Marc Coronel and Brandon Wagner

Coach or Trainer? A fitness professional’s role is ever-changing.

Marc Coronel and Brandon Wagner


What is the role of a fitness professional? Is it to lead clients and class participants through a workout, or is it to teach and empower them so they are ultimately able to exercise without the direct supervision of a professional?

Over the past few years, the fitness industry has experienced explosive growth in the number of studios and fitness facilities that offer an extensive variety of workouts. Fitness consumers have a mind-boggling menu of movement choices, which has led to a rapid growth in the number of fitness professionals who offer workouts both in a group and one-on-one environment. However, the question remains, are consumers learning how to exercise, or are they going through the motions by playing “follow the leader”?

What can fitness professionals do to make themselves stand out in a crowded market? If you’re a fitness professional, one way to elevate your status and grow your business is to change your mindset and how you approach helping others. Trainers train and coaches lead. Instead of hand-holding, learn how to coach and empower clients instead so that it becomes a habit.

On this episode of Empowered Entrepreneur, Marc Coronel, a Las Vegas-based coach and master trainer for a number of leading brands, discusses the evolving role of the fitness professional, what it means to coach, and how we can make the industry more diverse and inclusive. In part two of the podcast, Brandon Wagner, a coach and master trainer based in Tuscon, Arizona, talks about his evolution from personal trainer to coach and how that has helped him  establish himself as a sought-after fitness professional in his market.


Marc Coronel on Instagram: @openmindfitness

Brandon Wagner on Instagram: @bwags73

Coach Creators: @coachcreators – the coaching program that Marc and Brandon are developing.

In our conversation, Marc mentions a few up-and-coming fitness professionals who will be making a impact in the near future, they are:

Nic B: @imnicb

Saman Munir: @sfm_fitness

Pete McCall, MS

Pete McCall, MS, is the host of the All About Fitness podcast, and the author of Smarter Workouts: The Science of Exercise Made Simple as well as several articles and textbook chapters about exercise physiology. Pete holds a master’s degree in exercise science and has been educating fitness professionals since 2002. Currently, Pete lives in Carlsbad, California, where he is a consultant for Core Health & Fitness, Terra Core Fitness, 24 Hour Fitness and the American Council on Exercise, and a coach for the Coastal Dragons rugby club.

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